The music video was released on
Dipdive.com and also on
YouTube.com under the username 'WeCan08'. It was honored with the first-ever
Emmy Award for Best New Approaches in Daytime Entertainment. The video is a
collage-style
music video inspired by
Barack Obama's popularization of the slogan "Yes we can", which became a secondary slogan for
his campaign. During the
2008 US presidential campaign following the
New Hampshire Democratic Primary, then-
Senator Barack Obama, used the similar
English translation of the slogan of
United Farm Workers (UFW) – "
Sí, se puede" (
Spanish for "Yes, you can" or "Yes, it can be done") in his speech. The slogan dates back to 1972 when
Cesar Chavez and the UFW's co-founder,
Dolores Huerta, came up with the slogan during Chavez's 24-day fast in
Phoenix, Arizona. The music video premiered on television on
ABC News Now's ''What's the Buzz'' on February 1, 2008. and later promoted as a viral video by the campaign on its website. The clip was played prior to a February 12, 2008, campaign rally of nearly 20,000 at the
Kohl Center on the campus of the
University of Wisconsin–Madison. The video was edited by
Terence "Biff" Butler of Rock Paper Scissors, and executive producers included will.i.am, Mike Jurkovac, Fred Goldring, Jesse Dylan, Priscilla Cohen and Sheri Howell and Lilo. Associate producers included Sean Larkin, Sarah Pantera, Carol Cohen, Steve Koskie, Wendi Morris, and Scott Spanjich. The following celebrities were featured in the video: •
Scarlett Johansson - 0:05 •
Kareem Abdul-Jabbar - 0:21 •
Common - 0:23 •
John Legend - 0:32 •
Bryan Greenberg (guitar) - 0:37 •
Kate Walsh - 0:44 •
Tatyana Ali - 0:44 •
Harold Perrineau Jr. - 0:49 •
Aisha Tyler - 1:01 •
Samuel Page - 1:03 •
Enrique Murciano - 1:07 "Sí, podemos" - 1:17 • Maya Rubin - 1:08 "כֵּן אָנוּ יְכוֹלִים (Ken Anu Yekholim)" (
Hebrew) •
Esthero - 1:10 •
Eric Balfour - 1:23 •
Nicole Scherzinger - 1:30 •
Taryn Manning - 1:40 •
Amber Valletta - 1:52 •
Auden McCaw (in Valetta's arms) - 1:52 •
Kelly Hu - 1:52 •
Adam Rodríguez - 1:56 "
Sí se puede" •
Eric Christian Olsen - 2:02 •
Sarah Wright - 2:02 •
Shoshannah Stern (
American Sign Language) - 2:05 •
Ed Kowalczyk (guitar) - 2:19 •
Fonzworth Bentley (violin) - 2:38 •
Amaury Nolasco - 3:24 •
Hill Harper - 3:27 •
Nick Cannon - 3:36 • Trott Felipe - 3:38 •
Herbie Hancock (piano) - 3:41 •
Johnathon Schaech - 3:45 •
Austin Nichols - 3:50 •
Tracee Ellis Ross - 4:00 • Fred Goldring (guitar) - 4:03
Parodies surveillance program
PRISM. The song inspired the spoof songs "john.he.is" and "No You Can't" satirizing the Republican candidate
John McCain. Another parody, created by
Attack of the Show!, replaces Obama with the
G.I. Joe villain
Cobra Commander. It inspired yet another parody on
Best Week Ever, which made fun of
Lindsay Lohan for an online interview in which she both allegedly called Obama "colored" and discussed her collection of leggings.
MADtv did a parody called "Yes I Can," about how North Korean dictator
Kim Jong-Il (played by
Bobby Lee) has the power to eventually destroy the world. A parody of the song was made on the July 15, 2009 episode of ''
The Chaser's War on Everything'', in which a song and video was created based on Australian Prime Minister
Kevin Rudd's speeches. It also featured celebrity appearances (from the likes of
Shaun Micallef,
Lisa Wilkinson,
Stuart MacGill,
Tony Martin,
Hamish Blake and
Andy Lee among others). ==See also==