Yesware was founded in 2010 by Matthew Bellows, Rajat Bhargava and Cashman Andrus. Bellows was a salesman by trade, and thought that the solutions at the time were tedious and inefficient in sales, and that the process of copying information into
customer relationship management (CRM) systems was tedious and often poorly done. In September 2011, Yesware released its
beta version and raised a
seed round of $1 million led by
Google Ventures and the Foundry Group. Two months after launch, in November 2011, the company had 2,000 registered users. The growth was attributed to
word of mouth and searches within the Google Chrome and iPhone App stores. In June 2012, Yesware followed up the seed round with a $4 million
Series A round, again including investments from
Google Ventures, the Foundry Group and others. After gaining enough funding, in November 2012, Yesware announced a beta integration with
Salesforce, which allowed users to create new contacts, develop tasks, and view actionable reports within Yesware and Salesforce simultaneously. In 2013, the company attempted to move people from the Basic version of the software, which held most of the users, to the Paid version due to failing to turn a profit. This resulted in a change of roles, where Mike Haylon, a previous salesperson, was promoted to Director of Sales, while Bridget Gleason, having sales experience, was given the role of Vice President of Sales. ==Description==