Driving home after a trip to the
dentist,
Homer takes the
Simpson family to an
ice cream parlor, where he buys the store's millionth ice cream cone. This results in Homer appearing on
Kent Brockman's TV news talk show
Smartline on Channel 6 since both have the same owner. Kent is disgusted that he is forced to do a fluff piece instead of an in-depth, intellectually stimulating discussion of the conflict in the
Middle East. During the interview, Homer accidentally knocks Kent's cup of
coffee into his lap, making him swear in pain. After the commercial break, Kent apologizes, but is relieved to find that, as the Internet has supplanted television as a source of news information, no one saw his on-air faux pas. However,
Ned Flanders reviews the incident and gets people of alike minds to report it to the
Federal Communications Commission. The next day, during the newscast, Kent finds out that he is under scrutiny for his indiscretion and that the station has been fined $10 million. He is demoted to weekend weatherman with his rival,
Arnie Pye, as the new anchorman. Later,
Lindsey Naegle speaks to Kent, assuring him that his job is safe, but fires him on the pretence that he has put cocaine in his coffee cup, ignoring his insistence that it is actually
Splenda.
Marge invites a suicidal Kent to sleep over at the Simpson house. While watching TV the next day,
Lisa wonders why the cable channel
Fox News can be so
conservative while the
Fox Network broadcasts sexualized content. Kent replies that Fox deliberately airs programs with morally reprehensible content so that they will be fined by the FCC, with the fines being funneled to the
Republican Party. According to Brockman, everyone in the entertainment business knows this, but no one is brave enough to report the scam. Lisa goads him into blowing the whistle on the scam, using her
web camera and uploading the revelation onto
YouTube. Kent's subsequent webcast is so successful that
Springfield's Republican Party members are less than thrilled about Kent threatening their ill-gotten gains, so Naegle and
Krusty the Clown hatch a plan to stop him. The next day, Lisa and Kent are confronted by the party members, who offer him his old job back with a fifty percent raise, which Kent accepts instantly, apologizing to Lisa as he is driven away. At home, Lisa complains to Homer that today's media figures have no bravery or integrity. Homer consoles her by telling a horrifying secret that Kent told him about the Fox network, only for all references to the secret to be redacted with an announcer praising the network's programming. Homer then tries to tell the secret to the show's audience, only to be cut off by the
20th Century Fox Television logo. He then tries again only to be cut off by the
Gracie Films logo. ==Cultural references==