The debut of ''You're in the Picture'' received negative reviews across the board. The following Friday (January 27), instead of the game, the broadcast—still identified on-screen with a title card stating ''You're in the Picture''—consisted of Gleason sitting alone in a chair on the now-bare stage apologizing for the previous week's show. Stating that the series failed because of "the intangibles of show business," Gleason also noted that more than three hundred combined years' worth of show business experience had been involved in the production. Gleason commented that the program "laid, without a doubt, the biggest bomb in history," adding that it "would make the
H-Bomb look like a
two-inch salute." Acknowledging the critics, he also stated that, "You don't have to be
Alexander Graham Bell to pick up the phone and find out it's dead." He included some topical remarks in the opening moments of the apology, joking that he had been set to go watch the
Los Angeles Open golf tournament that was held on January 8, 1961. Gleason implied that it would have been more enjoyable to watch
Arnold Palmer struggle on the 18th hole at
Rancho Park where Palmer took a 12, or that Gleason could have gone on a cruise on a Portuguese ship and been spared from hosting the show, referencing the
Santa Maria hijacking. Gleason also recalled other flops he was involved in, adding at one point, "I wish I didn't know so much about these things." He then brought out the John Smith/Pocahontas illustration to show what the format for the game was for those "fortunate enough not to see last week's show." Gleason also fulfilled contractual obligations by incorporating live commercials into the broadcast. He noted that nobody commented on the quality of the show after it finished airing, instead mentioning how good the commercials were and that the show went off the air at the right time. Gleason ended his commentary with, "I'm coming back next week! I don't know what we're gonna do ... so, take my word for it ... tune in on the next chapter, because this might be the greatest 'soapless' opera you've ever seen!" This comical half-hour apology got much better reviews than the game show. Gleason finished out his series commitment by renaming the program
The Jackie Gleason Show and turning it into a talk/interview show, which lasted until March 24, 1961. Shortly after the series commitment was completed, CBS picked up on a more permanent basis another talk/variety program from Gleason,
American Scene Magazine, which would run from 1962 to 1970. However, due to a moment during the apology in which Gleason hinted that the coffee cup he was sipping from wasn't really filled with "coffee" (he called it "
Chock Full O'Booze"), the show's original sponsor, Kellogg's, pulled out of the series a week later and publicly claimed, "This isn't the show we bought". They reportedly told CBS executives they were offended by the coffee cup reference, and wanted no further association with the show or Gleason. However,
Liggett & Myers, the show's alternate sponsor, continued with the series until it ended. The supposedly "spiked" cup of coffee was a running gag Gleason often used as part of the monologue of his variety shows. ==Reception==