The music video was released on December 1, 2009 via
iTunes Music Store, and was directed by Stephen Schuster, who had previously directed the music video for "
A Looking in View". It was shot at an ornate Malibu mansion and pays homages to
Stanley Kubrick films, such as
The Shining and
Eyes Wide Shut. and
Project Runway season three model Amanda Fields. The video depicts the band playing at a party at a large mansion. The narrative portions of the video are shot in first person; the protagonist is invited to the party by a card dropped at their door by Stage. At the party, Stage lures the protagonist upstairs while a bald man follows them; the protagonist sees many bizarre and vaguely sexual activities in the rooms upstairs. They finally enter a room at the end of the hall where Stage starts to remove her clothes, but the protagonist is knocked out by the bald man, and wakes up to see Stage approaching them with a tray; she brands them with a number. It is revealed that the party guests correspond to various numbers on a menu for a group of older men eating human meat in a back room; the protagonist's heart is shown being eaten by Stage at the end. In January 2010, Alice in Chains released a behind-the-scenes video about the making of the music video. On February 10, 2010, the band launched a contest in partnership with PopCult and Devil's Due Publishing to give the fans a chance to add their own chapter to the storyline depicted in the video. Fans were challenged to post suggestions for what they think should happen in the next chapter in 150 words or less. Fans were encouraged to post their submissions via Facebook and Twitter. Once approved, all new chapter posts were made viewable to the public. They could be read, commented on, and "liked" by other users. At each chapter stage the submission with the most "likes" was the winner. The winners had their chapters illustrated by PopCult/Devil's Due and immortalized into the "Your Decision" comic book. The Grand Prize winner was chosen by the band and included a flyaway trip for two to New York to see Alice in Chains play a sold-out concert at Terminal 5 on March 9, 2010, two nights accommodations and the chance to meet the band. The four runners-up got a limited edition illustrated "Your Decision" comic lithograph signed by the band. The finalized comic (comprising six chapters) was offered as a free PDF download to everyone.{{cite web|url=http://www.blabbermouth.net/news/alice-in-chains-your-decision-final-comic-free-download/ ==Appearances in other media==