The original track and music video were released on March 26, 2021, with an extended version released on March 29. In addition, Lil Nas X released a number of follow-up videos via his
YouTube channel, including a muffled version (titled "MONTERO but ur in the bathroom of hell while lil nas is giving satan a lap dance in the other room") on March 28, an instrumental version (subtitled "But Lil Nas X Is Silent The Entire Time") on March 31, a behind-the-scenes look behind the song's recording process (subtitled "Official Video except its not the official video at all") on April 5, and a
lo-fi version (subtitled "but it's lofi and something you can study to lol") on April 9. The lo-fi version was produced by L. Dre and Zeuz Makes Music, and was previously uploaded to the latter's YouTube channel a few days earlier. On April 23, he released an
a cappella version along with an accompanying music video in the style of
The Brady Bunch. Following the song's release, he launched a promotion on Twitter where he gave out
$100,000 worth of
Bitcoin. Another promotional tool was a collaboration with
augmented reality mobile app Jadu, in which users can interact with a
volumetric video-generated Lil Nas X wearing red angel wings. In addition, a free
browser game titled
Twerk Hero was released, in which the player controls a virtual Lil Nas X
twerking to "Montero (Call Me by Your Name)". Developed by Roni Games using the
Unreal Engine, the
rhythm game has four levels, each accompanying a scene from the song's music video, and was noted for its
jiggle physics. Lil Nas X also unveiled several
T-shirts in collaboration with Pizzaslime. On April 13, it was reported that the song was briefly removed from
streaming services for unknown reasons, after Lil Nas X had asked his fans to stream the song "because it may no longer be available tomorrow". Columbia Records released a statement that the situation was "out of their control", but did not elaborate.
Satan Shoes Tying into the music video's theme, Lil Nas X collaborated with art collective
MSCHF Product Studio to create
666 individually numbered pairs of
Nike Air Max 97 "
Satan Shoes" adorned with
pentagrams,
inverted crosses, and the Bible verse
Luke 10:18. They also contain of ink mixed with one drop of blood from a member of the MSCHF team in the sole, which was collected over the course of a week. were compared to
comic books by rock band
Kiss and
Marvel Comics that were printed using the band members' blood. and later filed a lawsuit against MSCHF for trademark infringement and dilution. In defense, MSCHF claimed that the shoes were meant to be a form of art for display and not to actually be worn. A U.S. District Court in New York approved of a temporary restraining order against MSCHF, thereby preventing further sales of the shoes, though they were already shipped to their buyers. The lawsuit was eventually settled, with MSCHF issuing a voluntary
product recall and buying back any Satan Shoes at their original price.
Live performances Lil Nas X performed the song as the musical guest on the last episode of
season 46 of
Saturday Night Live. Airing May 22, 2021, and hosted by actress
Anya Taylor-Joy, the episode also featured the performance of his newest song "
Sun Goes Down". During the performance of "Montero (Call Me by Your Name)", a
wardrobe malfunction occurred, splitting the seam of his trousers when he squatted during a pole dance routine, leaving him unable to perform it as planned. Lil Nas X also performed the song at the
2021 BET Awards on June 27, 2021. The
ancient Egypt-themed performance was a tribute to the visuals of "
Remember the Time" by
Michael Jackson and ended with the singer kissing a male backup dancer.
Billboard ranked the performance number-one out of the sixteen in the ceremony, noting it was "the highlight of the night".
Madonna compared the performance with her
2003 MTV Video Music Awards performance, when she kissed
Christina Aguilera and
Britney Spears on stage while performing "
Hollywood", by sharing the photos of both kisses one above the other on her
Instagram stories and captioning it with "#DidItFirst". Fans immediately perceived the post as an insult and began to criticise Madonna; however, Lil Nas X dismissed the post as a joke and stated he's friends with Madonna. == Music video ==