Original run As originally conceived, Johnny Dollar was a smart, tough, wisecracking detective who tossed silver-dollar tips to waiters and bellhops.
Dick Powell starred in the audition show, The show for which Powell auditioned was originally titled
Yours Truly, Lloyd London, although the name of the show and its lead character were changed to avoid legal problems with the actual insurance company, Lloyd's of London, before the audition tape of December 7, 1948, was recorded. With the first three actors to play Johnny Dollar – radio actor Russell and movie tough-guy actors Edmond O'Brien (who had played an insurance investigator in the 1946 film noir
The Killers) and John Lund – there was little to distinguish
Johnny Dollar from other detective series at the time (
Richard Diamond,
Philip Marlowe and
Sam Spade). While always a friend of the police, Johnny wasn't necessarily a stickler for the strictest interpretation of the law. He was willing to let some things slide to satisfy his own sense of justice, as long as the interests of his employer were also protected. One of the script writers in this period was
Blake Edwards. The series ended in September 1954.
Revival CBS Radio revived
Yours Truly, Johnny Dollar in October 1955 with a new leading man, a new director, and a new format. The program changed from a 30-minute, one-episode-per-week program to a 15-minute, five-nights-a-week serial The serial scripts were usually written by Johnstone, "John Dawson" (a pseudonym for
E. Jack Neuman),
Les Crutchfield, or Robert Ryf. The show was always produced and directed by Johnstone. Under his "John Dawson" pseudonym, Neuman reworked several of his scripts from the John Lund period, expanding and/or combining them into scripts for the serial format. The show featured a stock company of supporting actors, including
Virginia Gregg,
Harry Bartell,
Vic Perrin,
Lawrence Dobkin,
Stacy Harris,
Parley Baer,
Howard McNear,
John Dehner,
Barney Phillips, Lillian Buyeff,
Tony Barrett,
Don Diamond,
Alan Reed, and
Forrest Lewis. Movie character actors appeared occasionally, including
Jay Novello,
Hans Conried,
Frank Nelson,
Leon Belasco,
William Conrad,
Edgar Barrier,
Jeanne Bates,
Gloria Blondell, and
Billy Halop. In late 1956, CBS Radio retooled the show, which reverted to a weekly half-hour drama, airing on late Sunday afternoons. Bob Bailey continued in the leading role until 1960 and wrote one episode, "The Carmen Kringle Matter," under his first and middle names (Robert Bainter). Staff announcer Dan Cubberly introduced the program during the Edmond O'Brien run; Roy Rowan was the announcer for the first two years of Bob Bailey's run; he also was an announcer on CBS's
I Love Lucy. In "The Laird Douglas Matter," Roy Rowan was written into the script as dog-show expert "Ray Roland." In 1957, Rowan was succeeded by Dan Cubberly, returning to the series.
Changes at CBS CBS Radio tried to institute an economy measure in June 1959: its four remaining dramatic series (
Yours Truly, Johnny Dollar;
Suspense;
Gunsmoke starring
William Conrad; and
Have Gun – Will Travel starring
John Dehner) would be moved from Hollywood to New York. The plan met with some resistance, because the cast members and crews of
Gunsmoke and
Have Gun, Will Travel were willing to cancel the shows themselves rather than move to New York. The situation was stalemated for 17 months, as all four programs remained on the air. Finally, in November 1960, CBS Radio kept
Gunsmoke in California, discontinued
Have Gun - Will Travel, and moved
Yours Truly, Johnny Dollar and
Suspense to New York. Bob Bailey, unwilling to relocate, gave up the Johnny Dollar role. Bailey's last performance, aired November 27, 1960, was in a script titled "The Empty Threat Matter," perhaps writer Johnstone's editorial comment on CBS's intention to shut down production in California. In New York, CBS staff producer
Bruno Zirato Jr. (who also directed TV game shows for CBS) took over
Yours Truly, Johnny Dollar, although Johnstone continued to write the scripts. Former child actor
Bob Readick took over the leading role in a manner reminiscent of the original Dollar, Charles Russell. After six months he was replaced by
Mandel Kramer, who gave the role his own low-key interpretation. Many fans found Mandel Kramer second only to Bailey as the most effective portrayal. Both Readick and Kramer were members of CBS's stock company in New York, and both appeared in other CBS dramas.
The end The final episodes of
Yours Truly, Johnny Dollar and
Suspense, airing on
CBS, are often cited as the end of the
golden age of radio. The last episode of
Johnny Dollar, "The Tip-Off Matter", ended at 6:35 p.m.
Eastern Time on September 30, 1962, followed immediately by the final broadcast of
Suspense. Although network radio drama returned to the airwaves – in ABC's
Theater Five (1964–65), and
CBS Radio Mystery Theater (1974–82) – these were anthology series and did not have continuing character, albeit the latter did spark a bit of a revival of drama on U.S. commercial radio networks in the 1970s. The "Golden Age" of radio drama, as pioneered in the 1920s, died with
Johnny Dollar in 1962. ==Television==