Yue Hwa Chinese Products Emporium

Yue Hwa Chinese Products Emporium was established in June 1959 as Yue Hwa Department Store () by Yu Lianqing, a Hakka businessman who returned from Indonesia, a 500 square feet small-sized department store with a hundred odd goods. The name "Yue Hwa" (), literally transcribing as "Fuyu Chunghwa" () signified the hope for a prosperous Chinese civilisation. Expansion into Singapore In 1993, Yue Hwa Chinese Products Emporium expanded its department store business into Singapore with the takeover of Nam Tin Building, a six-storey conserved building along Yu Tong Sen Street which formerly housed The Great Southern Hotel, at a cost of S$25 million. The hotel ceased operations in 1994, and Nam Tin Building was converted at a cost of S$25 million. The property was re-opened in 1996 as Yue Hwa Building, as the first Yue Hwa Chinese Products department store in Singapore. == Business ==

Yue Hwa Chinese Products Emporium operates large department stores in both Hong Kong and Singapore. In addition to its department store business, it also runs a chain of Chinese proprietary medicine stores, with branches scattered across Hong Kong Island (now closed), Kowloon, and the New Territories. The branch on the Park Lane Shopper's Boulevard previously operated under a different model as the Yue Hwa Travel Essentials "TRAVEL ESSENTIALS" from 2010 to 2013. Closed branches include those at 1 Kowloon Park Drive on Peking Road in Tsim Sha Tsui, Park Lane on Nathan Road, Mirador Mansion, Alliance Building in Central, New Trend Plaza in Fortress Hill, and Telford Plaza in Kowloon Bay. File:Yue Hwa Chinese Products Emporium in Jordan 201709.jpg|Flagship store at Jordan, Hong Kong, taken in September 2017. File:Yue Hwa Chinese Products Emporium Jordan Store interior 2015.jpg|Interior of the flagship store at Jordan, taken in 2015 File:Yue Hwa Chinese Products Emporium.jpg|Former Tsim Sha Tsui Peking Road branch prior to its closure Singapore Yue Hwa Chinese Products operates three department stores in Singapore, with a flagship store located in Yue Hwa Building, in Chinatown. File:Yue Hwa Chinese Products Singapore Store.jpg|Yue Hwa Building, flagship store in Chinatown, Singapore. Online store In 2011, Yue Hwa Chinese Products Emporium started its online shopping service to provide a more convenient shopping experience for customers around the world. Online shopping services was launched in Singapore in 2018. == Yue Hwa's Song ==

In the 1980s, Yue Hwa Chinese Products Emporium commissioned the famous composer Joseph Koo to write the music, and the celebrated lyricist James Wong Jim to compose the lyrics based on the company's motto, "Yue Hwa Chinese Products, Serving Everyone" (裕華國貨，服務大家). The resulting piece became "Yue Hwa's Song" (《裕華之歌》). == See also ==