Y. V. S. Chowdary

Chowdary was born on at Gudiwada of Krishna district as a last child to the couple Yalamanchili Narayana Rao and Ratnakumari. His father was a truck driver and mother was a housewife. His family was of lower middle class and his parents were uneducated. He joined a college at Gudiwada to pursue Intermediate and joined an engineering college at Madras. == Film career ==

Early years Chowdary joined as an assistant to editor Narasimha Rao. He also worked under K. Raghavendra Rao in Kaliyuga Pandavulu (1986), Sahasa Samrat (1987), Agni Putrudu (1987), Donga Ramudu (1988), Janaki Ramudu (1988), Rudranetra (1989), and Jagadeka Veerudu Athiloka Sundari (1990). Career expansion Chowdary's directorial debut, Sri Sitaramula Kalyanam Chutamu Rarandi (1998), started with Nagarjuna as producer, under the "Great India Entertainments" production house. After the success of his debut film, Nagarjuna gave Chowdary another opportunity to direct him, which turned out to be his second film, Seetharama Raju (1999), also starring Nandamuri Harikrishna. He later directed Yuvaraju (2000), starring Mahesh Babu, Simran, and Sakshi Shivanand. In an interview, Chowdary stated that R. Narayana Murthy, who established "Sneha Chitra" and E. V. V. Satyanarayana, who established E. V .V. Cinema, inspired him to establish "Bommarillu Vaari". Later years (2003–present) Nandamuri Harikrishna became a commercially successful actor at the age of 48 with Seetayya (2003), directed by Chowdary. During the post production of Devadasu, Chowdary approached Nandamuri Balakrishna to collaborate for Okka Magaadu. It was released on 11 January 2008. The film became a flop and most of the theaters were seen vacant after the first week of release. Chowdary then directed Saleem starring Manchu Vishnu, Ileana and Mohan Babu in prominent roles. It was produced by Mohan Babu in his production house Sree Lakshmi Prasanna Pictures. This was the only film Chowdary didn't produce after establishing his own production house. It was released on 12 December 2009 and failed to get appreciation from audiences and critics. In 2012, Chowdary produced the film Nippu under the direction of Gunasekhar, starring Ravi Teja and Deeksha Seth. Chowdary and Ravi Teja shared same room and Gunasekhar lived in another floor of same building at Madras, during their trails in film industry. This film was released on 17 February 2012. Though it got good openings it turned out to be a flop later. In 2010, Chowdary launched the film Rey introducing Chiranjeevi's nephew Sai Dharam Tej and Saiyami Kher as lead actors. The release was then postponed to 2013 but it didn't happen too. Finally, the film was released on 27 March 2015. Meanwhile, Tej's second film Pilla Nuvvu Leni Jeevitham directed by A. S. Ravikumar Chowdary was released. However, Rey became a flop. Chowdary is now in trails of launching his next film with debut actors again. == Personal life ==

While working for Ninne Pelladata, Chowdary liked actress Geetha who played the role of Nagarjuna's sister. With mutual consent, they both wanted to get married but Chowdary's parents were not willing to accept an inter-caste marriage. Later, he convinced them and married Geetha. She also acted in Sindhooram opposite Ravi Teja. After Seetayya, Chowdary took a break of one year as his brother expired and Chowdary's elder daughter was born. Chowdary has two daughters. Chowdary had a good personal rapport with Nandamuri Harikrishna from the time of Pattabhishekam, as the latter was the producer of that film. Harikrishna personally took Chowdary along with him to many places. "He was the person who taught me the etiquettes of star hotels. I never knew how to use forks", Chowdary remembered his relationship with Harikrishna in an interview. After the success of Lahiri Lahiri Lahirilo, Chowdary held a function at a place where Harikrishna contested and failed in elections, to show the following he had. == Other work ==

Chowdary is a big fan of Nandamuri Taraka Rama Rao whom he claims as his inspiration to enter the film industry. Every film produced in his production house "Bommarillu Vaari" starts with a prayer song on NTR by showing his picture on screen. It ends showing his picture again. The prayer song was written, composed and sung by music director M. M. Keeravani. Chowdary started an audio company "Yuktha Music" named after his elder daughter Yuktha and released the audio of Devadasu as the first album through it. He printed 36-page and 24-page special invitations for the film launch and audio launch events respectively of Devadasu. Chowdary purchased the "Gopala Krishna" theater at Gudivada. He renovated it and renamed it as "Bommarillu" after his production house. It was the first movie theater at Gudivada with AC and DTS technologies. He exhibited Okka Magaadu as the first film in it. == Filmography ==