1999–2001: Pay-to-surf model Keith and Ken Smith, the CEO and CTO respectively, founded ePIPO in 1999. It was one of the first "pay-to-surf" companies, following in the footsteps of
AllAdvantage. This business model paid users a minimal amount to surf the Internet while running an application that showed banner ads. Users could also make money by referring new users. After enjoying brief success, the pay-to-surf business model declined with the bursting of the
dot-com bubble in 2001. The company, which changed its name to 180solutions, adjusted their technologies in several ways: • To show pop-up ads rather than banner ads. • To not have any visible
GUI. • To be bundled with other potentially valuable applications.
2002–2005: Distribution via other programs From 2002 to 2005, 180solutions' applications—such as ncase and 180SA (search assistant)—were distributed via various affiliates. While these affiliates were required by the 180solutions contract and by law to obtain the permission of the user prior to software installation, many did not, resulting in millions of illegal non-consensual installs. Many other affiliates notified users only via the
end user license agreement, resulting in millions more arguably legal but essentially non-consensual installs. 180solutions' software showed pop-up ads while a user was surfing the Internet. This software was often
bundled with
freeware which the user intentionally installed; since permission to install the 180solutions adware was typically hidden in an EULA, most users were unaware they were installing adware. In some cases 180solutions' software was installed as a standalone install. Using this method, an
ActiveX prompt simply asked the user to install the software so that they could receive "comparison shopping advertisements." 180solutions contended that the value of the bundled software or the advertisements made up for the inconvenience of the pop-up ads. The value of this trade-off was contested by critics of the adware business model. In 2004, Benjamin Edelman, assistant professor at
Harvard Business School and
spyware researcher, analyzed the network behavior of 180solutions applications and claimed they redirected commissions to themselves that were properly due to affiliates, and additionally caused merchants to pay commissions when affected users clicked on merchant sites directly. During this time, 180solutions' applications were designed to be difficult to uninstall, requiring the user to download an additional uninstall application made by 180solutions or to use an adware removal tool. In 2005 the software uninstall was standardized to use Windows' "Add or Remove Programs" function, making it easy to uninstall. In 2005, 180solutions implemented a number of initiatives to control the distribution of its software and eliminate non-consensual installs. In March, they acquired one of their distribution partners, a Canadian company called CDT (dba LoudCash, giving them direct visibility into and greater control of many of the formerly "third party" distributors. In June, 180solutions claimed to have re-notified users on its 20-million-user customer base, and implemented a program that notifies all users within 72 hours of install and re-notifies all users every 90 days thereafter. By August, they had filed suit against seven individuals alleged to have illegally distributed its software using a
botnet. In November, 180solutions announced an ongoing partnership with the
FBI in breaking up a botnet ring in the Netherlands. In December, the company ended distribution of the 180SearchAssistant and closed LoudCash, a remnant from the CDT acquisition.
2006–2008: Downsizing Despite the initiatives of 2005, 180solutions admitted that it was possible for malicious parties to hack their install routines and thus cause fraudulent installs. They claimed that the percentage of fraudulent installs had dropped from over 10% to under 1%. Critics considered that the business model was untenable because fraud against 180solutions which harmed unknowing users via non-consensual installs could never be completely removed. In early 2008, security researchers at
Fortinet reported, incorrectly, that the rapidly spreading
Facebook widget "Secret Crush" was enticing users to download Zango adware by promising to identify a secret admirer. Zango denied any involvement with the widget, and further investigation by an Infoworld senior writer showed that the Fortinet report was incorrect. On June 16, 2008, the company
laid off 68 of its approximately 200 employees; Executive Vice President of Corporate Development York Baur, company co-founder Chief Technology Officer Ken Smith, and company co-founder Chief Information Officer Doug Hanhart also left. Zango said it was narrowing its focus to concentrate on its new product
Platrium, a "casual gaming experience" that showed targeted ads, shopping comparisons and search suggestions based on keywords from the user's Internet browsing. On December 15, 2008, Zango closed their
Tel Aviv office, which had been the Hotbar headquarters before Hotbar and 180solutions merged, thereby laying off another 50 employees.
2009: Closure In a personal bankruptcy filing following a January 2009 $4.6 million judgment in favor of a former employee, Zango's CEO stated that the company was in default to a bank consortium for over $44 million. On April 20, 2009, industry magazine
Computerworld reported that Zango had become defunct. A spokesman for video search engine company
Blinkx said that although Blinkx had purchased some of Zango's technical assets such as
servers, Zango was shut down after the consortium foreclosed. 100% of Zango's assets were sold to Blinkx, in what the Zango CEO characterized as a "fire sale". When asked about employees, a Blinkx spokesman said "As Zango was insolvent, we believe all the employees were laid off." While technically true, the majority of Zango employees were immediately hired by Blinkx. ==Litigation==