2010 In 2001, Frank created an online birthday invitation and sent it to seventeen of his closest friends. Forwarded wildly, the invitation soon generated millions of hits and over 100 gigabytes of daily web traffic to Frank's personal website. The site grew to include interactive group projects, short films, animations, and video games, many
Flash-based, including children's educational videos featuring handy tips such as "Don't vacuum your face." Frank won a 2002
Webby Award for Personal Website (People's Voice) and in 2005, he was featured in ''
Time's'' "50 Coolest Websites." Frank debuted onstage at Mark Hurst's first annual Gel conference in 2003. In 2006, his YouTube channel "zefrank1" was created, which hosts the popular
True Facts series. He has spoken for many years at
TED Conferences, with presentations in 2004, 2005, 2008, 2010, and 2014. Frank has served as an
adjunct professor at
ITP/
NYU,
Parsons School of Design, and
SUNY Purchase. Discussing his work in the digital medium, and the potential of new platforms like
Facebook, YouTube, and Twitter, Frank said, "For me, experimentation is not about the technology. In an ever-changing technological landscape, where today's platforms are not tomorrow's platforms, the key seems to be that any one of these spaces can use a dose of humanity and art and culture." Frank was formerly the president of
BuzzFeed Motion Pictures, and from January 2018 he served as the chief research and development officer for
BuzzFeed. As of April 2019 Frank has moved on from BuzzFeed to pursue other endeavors. As of December 4, 2024, Frank is a member of the Advisory Board of the Senckenberg Ocean Species Alliance, a Frankfurt-based project with a mission to revolutionize the description and naming of marine invertebrates. In 2025, a
chiton species named after him,
Craspedochiton zefranki, was described. Then the viewers were able to vote on a new species name for another species of chiton (
Ferreiraella populi). ==
the show==