wearing signature look from Zelda Valdes (Image by
Carl Van Vechten)Beginning in 1935, she had her own dressmaking business in
White Plains, New York. She eventually oversaw ladies alterations, and developed her own dressmaking clientele. Valdes said that her shop was the first black-owned business on Broadway. Wynn's contribution to Bryant's rebranding was integral to the success of the singer's career. Whereas before Bryant was known to wear 'sweet' dresses to accompany her 'sweet' songs, Zelda's suggestion to dress Bryant in more formfitting gowns that complimented her curves, helped in establishing Bryant as a global talent. Her extensive clientele coupled to her involvement as president of the National Association of Fashion and Accessory Designers in 1949, bolstered her career. She had a staff of nine dressmakers and charged almost $1,000 per couture gown.
Activism through fashion Zelda Wynn Valdes was known to consistently contribute to social work and community building. Beginning in the 1960s. She directed the Fashion and Design Workshop of the Harlem Youth Opportunities Unlimited and Associated Community Teams (HARYOU-ACT). Valdes taught costume designing skills and facilitated fabric donations to the student workshops. This group was established with the sponsorship of the
National Council of Negro Women. Continuing in her dedication to her community, she notably participated in charity fashion shows for Abyssinian Baptist Church,
the Salvation Army, New York Baptist Home for the Aged, and
Jack and Jill. Her role as a communal contributor to the African American society also extended to her role in the Civil Rights movement. Wynn's fashion career was inherently connected to the Civil Right movement, as her success came at a time during racial segregation in the United States. In effect, there was a segregation in the fashion industry separating the industry created by black designers and the mainstream fashion world. However through her achievement and success in the fashion world, she was conducive to establishing a positive black identity.
Later career In 1970,
Arthur Mitchell asked Valdes to design costumes for his new company, the
Dance Theatre of Harlem. She closed her business in 1989, but continued to work with the Dance Theatre of Harlem. During her time there, she worked on a total of 82 ballet productions in over 22 countries until she died in 2001. ==References==