On August 15, 2008, Serdy was granted approval by the
Canadian Radio-television and Telecommunications Commission (CRTC) to operate "Cuisine", a national French-language category 2
digital cable specialty channel devoted to food-related programming. On January 19, 2010, Groupe Serdy announced that it was ready to launch the channel in March, and on February 24, Serdy unveiled the channel's identity, including the channel's new name (Zeste), and programming to the media. The channel was launched on March 22 in
standard and
high definition. On January 14, 2019, the CRTC approves the acquisition of the channel by
Quebecor Média on behalf of its subsidiary
Groupe TVA. ==Zeste HD==