Zeta Global was founded by
David A. Steinberg and former
Apple Inc. CEO John Sculley As of April 2017, Zeta had bought nine companies in the past nine years. In July 2015, the company raised $125 million from
Blackstone's GSO Capital Partners to grow its business through the
acquisition of data startup companies. In November 2013, Zeta acquired the Adchemy Actions division from ad tech firm Adchemy to incorporate their 'machine learning' based advertising platform. In January 2014, Zeta acquired Clicksquared, a Boston-based company that created 'The Hub,' a SaaS-based, cross-channel campaign management platform. In October 2016, Zeta Global hired Jarrod Yahes as CFO. Yahes is a former senior finance executive at
EXL Service Holdings, who previously served as the CFO of
Jackson Hewitt. In March 2020, Christopher Greiner became CFO of Zeta Global. That same month, the company raised $140 Million in a large late-stage equity and debt funding round, with funds coming from GPI Capital and Franklin Square Capital Partners. Forbes reported that sources close to the company said this raised the company's valuation to $1.3 billion. On July 18, 2017, Zeta acquired machine-learning centric platform Boomtrain. Steinberg said the company planned to integrate "its machine learning, decisioning and marketing automation in our entire marketing cloud." On December 5, 2017, Zeta Global acquired
Disqus. In 2018–2020, Zeta made several key ad tech acquisitions. In 2019, Zeta Global acquired Temnos, a Silicon Valley AI company. Steinberg, a co-founder of Zeta Global, stated that Temnos "allows us to see everything on the Internet from an intent perspective. It lets us see what people are reading and what is trending globally." Also in 2019, Zeta also acquired demand-side and data management platform ad tech company Sizmek after it filed for bankruptcy. The deal was estimated to be around $36 million, integrating a programmatic ad buying platform into Zeta's data software." In March 2021, Zeta announced an additional $222.5 million in new debt financing ahead of filing for its initial public offering. Zeta went public on the
New York Stock Exchange on June 10, 2021, at a $1.7 billion valuation under the symbol ZETA. == Products ==