Zlataritsa is a small town situated in the central northern part of Bulgaria, located in Veliko Tarnovo Province and close to the towns of Elena, Lyaskovets, Strazhitsa, and Antonovo, and to Rodina village, Veliko Tarnovo district. The city is the administrative center of the Zlataritsa Municipality. The climate of Zlataritsa is characteristic for its location north of the Balkan Mountains, which is typically continental. As of December 2009, the town has a population of 2,558 inhabitants.