ZoomerMedia was announced in February 2008 by Moses Znaimer—a veteran Canadian media executive that had recently been named the executive director of
CARP—via his acquisitions of Kemur Publishing and Fifty-Plus.Net International. The two companies had originally been established by CARP's founders Lillian and Murray Morgenthau to house for-profit publishing and internet businesses that could not fall directly under the non-profit association; they provided revenue to CARP via
royalties and other business agreements with the organization. Znaimer acquired the companies for $13.1 million in a
reverse takeover, going public on the
TSX Venture Exchange in July of that year. The name of the company is derived from "zoomer", a term coined in 2000 by Znaimer for
baby boomers "with zip" who wanted to live actively after retirement; as such, its operations would consist of businesses that target people between the ages of 45 and 65. ZoomerMedia would maintain its affiliations with CARP, with plans announced for its magazine to be relaunched as
Zoomer Magazine under new publisher Suzanne Boyd, and the company expanding the "Zoomer" brand into other ventures targeting the demographic, such as the
social networking service Zoomer.com, and the ZoomerShow
expo in Toronto Following the transactions (which required the approval of minority shareholders and the
Canadian Radio-television and Telecommunications Commission (CRTC), Znaimer owns 66% of the combined company, and insurance company
Fairfax Financial owns 28%. All of these transactions were completed on June 30, 2010. Later, on September 28, 2010, ZoomerMedia relocated its headquarters to 64 Jefferson Avenue. In 2022, ZoomerMedia began to acquire young adult-oriented digital properties, acquiring the publisher of
blogTO in February 2022, and the publisher of
Daily Hive in September 2022. Chief digital officer Omri Tintpulver explained that despite being positioned towards young adults,
blogTO still had a sizable reach among ZoomerMedia's core demographic market, and that the site would also allow it to reach wider demographics, pursue "integrated" multi-platform advertising opportunities, and leverage its experience in developing digital and social media content. In June 2024,
Blue Ant Media sold the mobile and technology news website MobileSyrup to ZoomerMedia. ==Assets==