The mascot was the "Zu Zu Clown". The Clown became central to an advertising campaign which included ads, signs, free clown costumes for children and two sizes of clown dolls. In the 1946 film ''
It's a Wonderful Life'' by
Frank Capra, one of
George Bailey's daughters is named Zuzu after these cookies. Near the end of the film, when her dad rushes up the stairs and Zuzu greets him, he replies "Zuzu, my little ginger snap!". In
Out of the Cracker Barrel by William Cahn (a book commissioned by the National Biscuit Company), the name of the product is said to have possibly originated from a character in the play
Forbidden Fruit by
Dion Boucicault.
Adolphus Green, NBC's first chairman, supposedly saw the play and adapted the name of the character "Zulu". == References ==