Japaridze started his political career in 2012 when he joined the
United National Movement party (UNM). In June 2013, he was one of the candidates for the 2013 UNM
presidential nomination. In 2012–2016 Japaridze was the member of the
Parliament of Georgia of the
8th convocation. He served as the UNM's executive secretary, but left the party in May 2015. In 2016, Japaridze, established a
right-libertarian party called
Girchi, together with three other lawmakers who left the UNM. Girchi consistently held to libertarian principles, across the political spectrum. This also made the party one of the strongest supporters of the
legalization of cannabis in Georgia, greatly contributing to the success of the campaign. In 2018, Japaridze run in the
Georgian presidential election, receiving 2.26% of the total number of votes. In 2020, he was elected as a member of the parliament, although renounced his mandate after leaving the party. In December 2020, Japaridze founded new political party
Girchi - More Freedom. In subsequent elections Japaridze participated in various configurations, sometimes joining larger coalitions, or party platforms to contest the elections in 2020, 2021, and 2024. Japaridze gained attention for advertising that is widely seen to be original, including the use of social media and advertising in unusual locations. During the 2018 presidential election, Japaridze posted his own election banners on the porn site
Pornhub. Users saw two banners with these captions on the site: "More sex, more freedom" and "I do not promise to increase the size." Girchi cited its low budget as the reason for placing their ads on the site, as the campaign was widely talked about. Other election videos featured party members in animal costumes on scooters, or an imitation of a key scene from the Matrix movie. ==Attacks, arrests and persecution==