Gowns and dresses In the early decades of the new century, formal dress consisted of the stiff-bodiced
mantua. A closed (or "round")
petticoat, sometimes worn with an apron, replaced the open draped mantua skirt of the
previous period. This formal style then gave way to more relaxed fashions. In the first decades of the century, a loose-fitted gown called a
sacque was worn. The
sacque was often made in heavy fabrics such as satin or velvet and was unfitted to the front or back. The fullness of the gown was arranged in loose box pleats called "
Watteau pleats". The
sacque was gradually replaced by the
sack-back gown or
robe à la française, the back of which continued to hang freely above a tightly-laced underbodice, thus fitting the front of the bodice to the figure. The
robe à la française was worn with a decorated
stomacher, which produced a characteristic square neckline. The gown was worn over wide panniers or a hoop skirt, and was lavishly trimmed with all manner of lace, ribbon, and flowers. These gowns were often made from lighter fabrics such as Indian cotton, silks, and damasks in pastel shades that gave off a warm, graceful and childlike appearance. The less formal ''robe à l'anglaise'',
Close-bodied gown or "nightgown" could also have a pleated back, but these pleats would be sewn down to fit the back of the bodice to the body and waist. Other versions of the gown simply had a seam along the back of the bodice. This gown featured a snug bodice with a full skirt worn without panniers, usually cut a bit longer in the back to form a small train. The skirt of a robe à l'anglaise could be closed in front (a "round gown") or open to reveal a matching or contrasting
petticoat. Open-fronted bodices on either gown could be filled in with a decorative
stomacher, and toward the end of the period a lace or linen kerchief called a
fichu could be worn to fill in the low neckline. Sleeves were bell- or trumpet-shaped, and caught up at the elbow to show the frilled or lace-trimmed sleeves of the
shift (
chemise) beneath. Sleeves became narrower as the period progressed, with a frill at the elbow, and elaborate separate ruffles called
engageantes were
tacked to the shift sleeves, in a fashion that would persist into the
1770s. Necklines on dresses became deeper as time went on allowing for greater display of ornamentation on the neck area. A thick band of lace was often sewn onto the neckline of a gown with ribbons, flowers, and/or jewels adorning the lace. Jewelry such as strings of
pearls, ribbons, or lace frills were tied high on the neck. Finally, one other large element of 18th century women's dress wear became the addition of the frilled neckband, a separate piece from the rest of the dress. This ornament was popularized sometime around 1730 .
Underwear The
stays of the early 18th century were long-waisting and cut with a narrow back, wide front, and shoulder straps; the most fashionable stays pulled the shoulders back until the shoulder blades almost touched. The resulting silhouette, with shoulders thrown back, very erect posture and a high, full bosom, is characteristic of this period and no other. Skirts were worn over small, domed
hoops, called panniers, in the 1730s and early 1740s. Depending on the occasion, these panniers varied in size. Smaller hoops were worn in everyday settings and larger hoops for more formal occasions, which later widened to as much as three feet to either side at the French court of
Marie Antoinette. The shift (
chemise) or smock had full sleeves early in the period and tight, elbow-length sleeves in the 1740s as the sleeves of the gown narrowed. Some women wore drawers (underpants) in England. For instance, as early as 1676 inventory of Hillard Veren had "3 pair of women drawers". Although they are not common in English or New England inventories during the 17th and 18th century. Woolen waistcoats were worn over the corset and under the gown for warmth, as were petticoats quilted with wool batting.
Free-hanging pockets were tied around the waist and were accessed through
pocket slits in the gown or petticoat. Loose gowns, sometimes with a wrapped or surplice front closure, were worn over the shift (
chemise), petticoat and stays (corset) for at-home wear, and it was fashionable to have one's portrait painted wearing these fashions.
Outerwear Riding habits consisted of a fitted, thigh- or knee-length coat similar to those worn by men, usually with a matching petticoat. Ladies wore masculine-inspired shirts and tricorne hats for riding and hunting. When outdoors, ladies also wore elbow-length capes, often lined with fur for warmth.
Fabrics and colors In the early years of this period, pastel silk hoods and light colors became fashionable at the French court for mature women, under the influence of
Madame de Maintenon. Younger women also wore light or bright colors, but the preference was for solid-colored or floral silks with ornamentation. Gradually, trim in the form of applied lace and fabric
robings (strips of ruched, gathered or pleated fabric) replaced the plain style. Ribbon bows, lacing, and rosettes became popular, as did boldly patterned fabrics. Silk gowns and
stomachers were often intricately embroidered in floral and life motifs, demonstrating great attention to detail and care for an accurate portrayal of nature. A mid-century vogue for striped fabrics had the stripes running different directions on the trim and the body of the gown.
Chintz, Indian cotton fabric with block-printed imaging on a white base, was wildly fashionable. Bans against their importation to protect the
British silk,
linen and
woolen industries did nothing to reduce their desirability. Brocaded silks and woolens had similar colorful floral patterns on light-colored grounds. Blends of wool and silk or wool and linen (
linsey-woolsey) were popular. Until the 1730s, European textiles were of inferior quality that could not match the complex fashionable designs of
Indian calicoes. Europe was able to produce high quality petit teints (colors that faded with light and washing), but they were unable to produce grand teints (permanent colors resistant to light and wear).
Footwear and accessories The shoe of the
previous period with its curved heel, squarish toe, and tie over the instep gave way in the second decade of the 18th century to a shoe with a high, curved heel. Backless
mules were worn indoors and out (but not on the street). Toes were now pointed. This style of shoe would remain popular well into the
next period. Shoes at the time had many variations of decoration, some even included metal wrapped threads. Women, particularly in France, began wearing a
boutonnière, or a small bouquet of fresh flowers in a "bosom bottle." About four inches in length, these glass or tin bottles were small enough to discreetly tuck into the bosom or hair, but also just large enough to contain water to keep the flowers from wilting.
Makeup An 18th-century toilette began with a heavy white foundation made from white lead, egg white, and a variety of other substances. This was overlaid with white powder (typically potato or rice powder), rouge, and deep red or cherry lip color. Tiny pieces of fabric, known as patches, in the shapes of dots, hearts, stars, etc. were applied to the face with adhesive. The fashion is thought to have originated as a way of disguising pox scars and other blemishes, but gradually developed coded meanings. A patch near the mouth signified flirtatiousness; one on the right cheek denoted marriage; one on the left cheek announced engagement; one at the corner of the eye signified a mistress.
Style gallery 1700–1730s Image:Marie-Adélaïde of Savoy.jpg|1 – Image:Catherine I of Russia by Nattier.jpg|2 – 1717 Image:Ulrika_Eleonora.jpg|3 - 1718 Image:Portrait of Elisabeth Charlotte of the Palatinate, Duchess of Orléans (Rigaud, 1713).jpg|4 – Image:Wedding of Stephen Beckingham and Mary Cox, 1729 by William Hogarth, detail.jpg|5 – 1729 File:Sophie_von_Preußen_mit_ihrem_Gemahl_Markgraf_Friedrich_Wilhelm_von_Brandenburg-Schwedt_(Pesne).jpg|6 – 1734 Image:Queen Sophie Dorothea of Prussia.jpg|7 – 1737 Image:Koningin elisabeth christine.jpg|8 – 1739 File:Stomacher with goldwork France.png|9 - 1700–1750 •
Adélaïde, Duchesse de Bourgogne wears a
riding habit featuring a long coat similar to men's coats, with a matching petticoat. •
Empress of Russia
Catherine I, in full Court dress. She is wearing a voluminous white gown, with lace trimming the low, square neckline and sleeves, which are gathered at the elbow. Her red velvet mantel is lined with ermine. The portrait was painted in 1717. •
Ulrika Eleonora, Queen Regnant of Sweden 1718–1720 wears a typical royal robe and gown. •
Elisabeth Charlotte, Duchesse d'Orleans wears the black cap and veil of a widow with a gold-colored gown patterned with acorns and flowers. Her open sleeves are caught with jeweled clasps or pins over a shift with triple lace frills at the elbow. A royal French mantle of blue embroidered with gold fleur-de-lis and lined in ermine is draped around her shoulders, . •
Attendants at a wedding wear solid-colored mantuas with closed petticoats and open-fronted bodices. Elbow-length sleeves are cuffed. The ruffles of the shift are visible at neck and elbow, England, 1729. •
Sophia Dorothea of Prussia, Margravine of Brandenburg-Schwedt wears a silk brocade dress. •
Queen Sophie Dorothea of Prussia wears a rose-colored velvet gown with ermine trim (and possibly lining). •
Prussian court fashion:
Queen Elizabeth Christine, wife of
Frederick the Great, wears a gown with a slightly squared neckline and narrow lace frills at bodice and sleeve. Note the trim on the pocket slits in the skirt of her open gown. She wears a
diamond choker around her neck. •
Stomacher, silk satin with metallic-thread lace, appliqués,
passementerie and tassels. France, 1700–1750. Los Angeles County Museum of Art M.67.8.99.
1740s Image:Jean-Marc Nattier - Comtesse Tessin - WGA16463.jpg|1 – 1741 File:Miss Mary Edwards - Hogarth 1742.jpg|2 – 1742 Image:William Hogarth 041.jpg|3 – 1743–45 Image:Luise Ulrika of Prussia by Antoine Pesne- 1744 ca.jpg|4 – 1744 File:Perronneau Madame de Sorquainville.jpg|5 – 1749 File:Robe à la française 1740s.jpg|6 – 1740s File:Woman's Spitalfields silk damask shoes with buckles 1740s.jpg |7 - 1740s •
Ulla Tessin, 1741, wears a black hood over a lace cap, and a red, fur-lined shoulder cape called a
mantle or
tippet. She carries a matching fur muff. A large ribbon bow trims her bodice at the neckline. •
Mary Edwards, 1742, wears a red gown with a lace-trimmed kerchief or fichu tucked under the ribbon bow on her bodice. Her sleeves are bell-shaped, and she wears a lace hood or cap. •
William Hogarth's
Marriage A-la-Mode series depicts a fashionable young wife wearing a sack-back jacket and stomacher with a contrasting petticoat. A linen hood or cap is tied under her chin, 1743–45. •
Louisa Ulrika of Prussia wears a gown with "split sleeves" (elbow frills and a lower sleeve tight to the wrist). Her overskirt is looped up over her petticoat and she wears a black cap set with diamond studs. Her choker necklace is set with a diamond-studded bow, 1744. •
Madame de Sorquainville's open gown is laced with a wide blue ribbon over a stomacher and is worn with a matching petticoat. The front edges of the gown are trimmed with
robings, rows of fabric ruched or gathered on both edges. Sleeves are narrower, and are worn with elaborate lace
engageantes. She wears a small cap and a black ribbon or frill around her neck. • A
Sack-back gown in the
Metropolitan Museum of Art, New York features a matching petticoat and is shown with an elaborate stomacher. English, fabric from Holland or Germany, 1740s. • English silk shoes with shoe buckles, 1740s ==Men's fashion==