The local Conservative Association selected 39-year-old
William Bridgeman as their candidate to defend the seat. He was a prominent
Municipal Reform Party member of the
London County Council and had no link with the town's area, although his country home, Leigh Manor,
Worthen, was then in the same constituency. He was assistant private secretary to
Henry Holland, the
Colonial Secretary (1889–1892), and then to
Sir Michael Hicks-Beach, the
Chancellor of the Exchequer from 1895 to 1897. In 1897 he became a member of the
London School Board, and in 1904 he was elected to the
London County Council. The local Liberal Association selected 42-year-old
Allan Heywood Bright as their candidate to gain the seat. He had been the Liberal candidate at the previous by-election in 1901. Previously he had contested
Exeter in 1899 and 1900.
The Times noted that he had
"nursed the constituency assiduously of late". ==Campaign==