In the 1960s,
sports dramas and
slapstick comedies were the mainstream of Japanese TV animation at that time. Therefore,
Calpis Co., Ltd., the sponsor of the animated program in
Fuji TV, wanted to offer a family-oriented animation that was distinctly different from those fields. At that time, "Moomin," which had just been imported from abroad as children's literature, caught their attention. And so the project was launched. A short time later, the proposal was sent to
Tove Jansson. Jansson's response was positive, so Shigeto Takahashi, a producer at
Zuiyo Enterprise who was in charge of the project, decided to meet directly with Jansson to proceed with negotiations. Jansson suggested the following conditions for the production of the animation. • No money, no machines, and no television.
Development and pre-production Tokyo Movie, now TMS Entertainment, was chosen to produce the animation.
Masaaki Osumi, who came from a puppet theater company, was chosen to be the director. Osumi, who was familiar with
Moomin, initially thought the content was too static to be suitable for animation, but accepted the position. The company hired
Yasuo Otsuka as the animation director. He was considered to be one of Japan's foremost animators, and was an important mentor to
Hayao Miyazaki. He considered the cuteness of movement and the roundness of his drawings to be important, and never used straight lines to draw characters such as the Moomins. The initial meetings were confusing. Takahashi, who respected Jansson's opinions and aimed for a plot that was faithful to the original work, was at odds with the advertising agency, which aimed for a plot that did not respect Jansson's original work on the grounds that "the style as it is will not be popular in Japan." Osumi was invited by the advertising agency to a planning meeting, where he was surprised and frustrated by their inability to understand the spirit of the source material due to comments which included the suggestion of running a
bullet train in the Moomin Valley. Osumi was dissatisfied and desired to quit, but was fascinated by the animation shown by Otsuka just before leaving the company, and reconsidered. Osumi later said of the participants in this meeting, "Perhaps, but they had not even read the original work and were only thinking about the character business." Later, the bullet train idea was rejected due to opposition from Osumi and others. In making the animation, Osumi decided to base it on
Moomin comic strips rather than the Jansson novels. The strips had a freer plot than the novels, and he thought that "the style of the comic would work as an animation". Therefore, Osumi claims that he did not create a plot that was different than the comic strip. In the casting process,
Kyōko Kishida was chosen to play Moomin because she once contributed a story about reading a
Moomin novel in an essay she had written for a newspaper. Subsequently, the casting of other main characters was done according to Kisida's abilities, and stage actors and other actors with greater theatrical skills than the popular voice actors of the time were employed.
Hisashi Inoue, a distinguished
novelist and
dramatist, participated as a
screenwriter. At first, there were some complaints from the advertising agency that the story was too self-controlled. However, once the animation was actually broadcast, the response was more favorable than expected, especially since the sponsor, Calpis, approved of it, and the strong complaints receded.
Change of production company When the broadcast began, Tokyo Movie and Zuiyo Enterprise asked Jansson to watch episode 7. This was to get her endorsement, however, she gave the episode a low rating and submitted a letter to the staff with a series of complaints and requests. Tokyo Movie ended production after episode 26 and exited the project because of this letter from Jansson. But this reason was ostensible. The Moomin project was initially intended to be a low-budget production, but the animators and staff on site insisted on producing high-quality work, and as a result, the budget was far exceeded, and negotiations with the advertising agency for an increase in the budget were not agreed upon. Also, Due to its popularity with viewers, the number of broadcasts was suddenly increased from the planned number, but Tokyo Movie could not cope with this. For this reason, Tokyo Movie's upper management wanted to withdraw from the project and used Jansson's claims as an excuse to Zuiyo Enterprise, the sponsors, and the Fuji TV, who were willing to continue the program. With the departure of Tokyo Movie from the project, Osumi and other key staff and animators were also dropped from the production. The animators on site were summoned by the president and informed of the sudden termination. They were disappointed, but also relieved. Yutaka Fujioka, who was in charge of the site and wanted the project to continue, was on a business trip that day and was angry when he heard the news of the termination the next day. However, the CEO had already made that decision, and it was too late. They were soon transferred to the
Lupin the 3rd Part I: The Classic Adventures project. Mushi Production became the animation production company from episode 27. Episode 27 was greatly innovated and changed in response to Jansson's request, with the character design being adapted to drawings by Jansson and the plot of the story being changed as well. Unfortunately, however, after the program ended, the TV station was inundated with many complaints. The children wrote such comments as, "The characters' faces suddenly changed and became scary," and "Why did the atmosphere of the story change and it became boring? ". Also, The sponsor, Calpis, which had been satisfied with Tokyo Movie, expressed its dissatisfaction. This evaluation led to a meeting with Jansson, and as a result, a few elements, such as character design, were returned to a status similar to Tokyo Movie, provided that it would be broadcast only in Japan. The program was ended after well over 60 episodes. == Reception ==