Campaign The sudden death of Ellender and the independent candidacy of former governor McKeithen made this a rare competitive general election in Louisiana. The Republican Party had not seriously contested one of Louisiana's Senate seats since
Reconstruction, and Republican leaders believed McKeithen's presence in the race could split the Democratic vote. McKeithen ran a populist, agrarian campaign against Johnston, citing his own investment in the state's agriculture industry and attempting to portray Johnston as an urban elitist, similar to McKeithen's campaign against former New Orleans Mayor
deLesseps Story Morrison in the
1963-64 governor's race. All three major candidates supported President Nixon's handling of the
Vietnam War.
Results == See also ==