The NFL faced growing criticism in the early 1970s that its game had become too conservative — run-centric and field position-oriented. The league's
competition committee had worked for several years attempting to craft rules changes that would make long touchdown drives more achievable and reducing the number of possessions ending with long field goal attempts. Playoff games were to continue to play multiple overtime periods until a result was achieved. A missed field goal attempt fielded in-bounds and run back into the field of play was to be treated as any normal scrimmage kick. • Kickoffs: moved to the 35-yard line (from the 40-yard line) to reduce touchbacks and promote more excitement with kickoff returns. • Punt returns: all players of a punting team were to be forced to stay onside until after the ball was kicked except the two players at the end of each side of the line ("gunners") — but only one of these was allowed to actually leave. This was intended to make it easier for the receiving team to block for a punt return, reducing the net field advantage gained by punting the ball away and putting the receiving team in a more advantageous position to score.
Blocking and receiving • An eligible pass receiver could only be contacted ("chucked") once by defenders after the receiver had gone three yards beyond the line of scrimmage. • When the defensive team commits an illegal use of hands, arms, or body foul from behind the line of scrimmage, the penalty will be assessed from the previous spot instead of the spot of the foul. • The penalties for offensive holding, illegal use of hands, and tripping were reduced from fifteen to ten yards. Although the package of rules changes were approved by ownership for the 1974 season, substantial dissent remained, with at least eight owners expressing disapproval off the record. Chief among these was
Joe Robbie, owner of the world champion
Miami Dolphins, who objected that the changes were "frankly intended to tip the scales toward passing and against running." Robbie asserted that his team had "proved that football fans like to watch a good running game" and that "you aren't making it exciting when you put in a new rule making it harder to block sweeps." Those favoring passing were more positive, with
St. Louis Cardinals head coach
Don Coryell enthusiastically declaring, "The new rules definitely encourage offense." ==Deaths==