Polling aggregation The following graph depicts the standing of each candidate in the poll aggregators from July 1979 to November 1980.
Polling Campaign Reagan gained in former Democratic strongholds such as the South and white ethnics dubbed "
Reagan Democrats", and exuded upbeat optimism.
David Frum says Carter ran an attack-based campaign based on "despair and pessimism" which "cost him the election." Carter emphasized his record as a peacemaker, and said Reagan's election would threaten
civil rights and social programs that stretched back to the
New Deal. Reagan's platform also emphasized the importance of peace, as well as a prepared self-defense. While the three leading candidates (Reagan, Anderson and Carter) were religious Christians, Carter had the most support of evangelical Christians according to a Gallup poll. According to Carter: "that autumn [1980] a group headed by Jerry Falwell purchased $10 million in commercials on southern radio and TV to brand me as a traitor to the South and no longer a Christian." Some Christians expressed skepticism of Reagan's background as a twice-married former
Hollywood actor with a
liberal abortion record and support for no-fault divorce as
governor of California. The election of 1980 was a key turning point in American politics. It signaled the new electoral power of the
suburbs and the
Sun Belt. Reagan's success as a
conservative would initiate a realigning of the parties, as
Rockefeller-style Republicans and
conservative Democrats would either leave politics or change party affiliations through the 1980s and 1990s to leave the parties much more ideologically polarized.
Promises Reagan promised a restoration of the nation's military strength, at the same time 60% of Americans polled felt defense spending was too low. Reagan also promised an end to "trust me government" and to restore economic health by implementing a
supply-side economic policy. Reagan promised a
balanced budget within three years (which he said would be "the beginning of the end of inflation"), accompanied by a 30% reduction in tax rates over those same years. With respect to the economy, Reagan famously said, "A recession is when your neighbor loses his job. A depression is when you lose yours. And recovery is when Jimmy Carter loses his." The tax was not a tax on profits, but on the difference between the
price control-mandated price and the market price. On the issue of
women's rights there was much division, with many feminists frustrated with Carter, the only major-party candidate who supported the
Equal Rights Amendment. After a bitter Convention fight between Republican feminists and antifeminists the Republican Party dropped their forty-year endorsement of the ERA. Reagan, however, announced his dedication to women's rights and his intention to, if elected, appoint women to his cabinet and the first female justice to the
Supreme Court. He also pledged to work with all 50 state governors to combat discrimination against women and to equalize federal laws as an alternative to the ERA. Reagan famously announced, "Programs like education and others should be turned back to the states and local communities with the tax sources to fund them. I believe in
states' rights. I believe in people doing as much as they can at the community level and the private level." President Carter criticized Reagan for injecting "hate and racism" by the "rebirth of
code words like 'states' rights'". shaking hands with supporters at a campaign stop in Indiana Two days later, Reagan appeared at the
Urban League convention in New York, where he said, "I am committed to the protection and enforcement of the civil rights of black Americans. This commitment is interwoven into every phase of the plans I will propose." Additionally, Reagan was widely ridiculed by Democrats for saying that trees caused pollution; he later said that he meant only certain types of pollution and his remarks had been misquoted. Meanwhile, Carter was burdened by a continued weak economy and the
Iran hostage crisis. Anderson, who many thought would handily dispatch Reagan, managed only a narrow win, according to many in the media at that time, with Reagan putting up a much stronger performance than expected. Despite the narrow win in the debate, Anderson, who had been as high as 20% in some polls, and at the time of the debate was over 10%, dropped to about 5% soon after. Anderson failed to substantively engage Reagan enough on their social issue differences and on Reagan's advocation of supply-side economics. Instead, Anderson started off by criticizing Carter: "Governor Reagan is not responsible for what has happened over the last four years, nor am I. The man who should be here tonight to respond to those charges chose not to attend," to which Reagan added: "It's a shame now that there are only two of us here debating, because the two that are here are in more agreement than disagreement." In one moment in the debate, Reagan commented on a rumor that Anderson had invited Senator
Ted Kennedy to be his running mate by asking the candidate directly, "John, would you really prefer Teddy Kennedy to me?" As September turned into October, the situation remained essentially the same. Reagan insisted Anderson be allowed to participate in a three-way debate, while Carter remained steadfastly opposed to this. As the standoff continued, the second debate was canceled, as was the vice presidential debate. With two weeks to go to the election, the Reagan campaign decided at that point that the best thing to do was to accede to all of President Carter's demands. The final debate, featuring only Carter and Reagan, was rescheduled for October 28 in
Cleveland,
Ohio. The showdown ranked among the highest ratings of any
television program in the previous decade. Debate topics included the Iranian hostage crisis and nuclear arms. Carter's campaign sought to portray Reagan as a reckless "war hawk", as well as a "dangerous right-wing radical". But it was President Carter's reference to his consultation with 12-year-old daughter
Amy concerning nuclear weapons policy that became the focus of post-debate analysis and fodder for late-night television
jokes. President Carter said he had asked Amy what the most important issue in that election was and she said, "the control of
nuclear arms." A famous political cartoon, published the day after Reagan's landslide victory, showed Amy Carter sitting in Jimmy's lap with her shoulders shrugged asking "the economy? the hostage crisis?" When President Carter criticized Reagan's record, which included voting against
Medicare and
Social Security benefits, former Governor Reagan audibly sighed and replied: "
There you go again". In his closing remarks, Reagan asked viewers: "Are you better off now than you were four years ago? Is it easier for you to go and buy things in the stores than it was four years ago? Is there more or less unemployment in the country than there was four years ago? Is America as respected throughout the world as it was? Do you feel that our security is as safe, that we're as strong as we were four years ago? And if you answer all of those questions 'yes', why then, I think your choice is very obvious as to whom you will vote for. If you don't agree, if you don't think that this course that we've been on for the last four years is what you would like to see us follow for the next four, then I could suggest another choice that you have". After trailing Carter by eight points among registered voters (and by three points among likely voters) right before their debate, Reagan moved into a three-point lead among likely voters immediately afterward.
Endorsements In September 1980, former
Watergate scandal prosecutor
Leon Jaworski accepted a position as honorary chairman of
Democrats for Reagan. Three days before the election, the
National Rifle Association of America endorsed a presidential candidate for the first time in its history, backing Reagan. Reagan had received the California Rifle and Pistol Association's Outstanding Public Service Award. Carter had appointed
Abner J. Mikva, a fervent proponent of
gun control, to a federal judgeship and had supported the Alaska Lands Bill, closing to hunting.
General election endorsements Anderson had received endorsements from: ;Former officeholders • Former
Representative (
Arizona's 2nd congressional district) and
Interior Secretary Stewart Udall (D-AZ) ;Current and former state and local officials and party officeholders :
Massachusetts •
Middlesex County Sheriff John J. Buckley (R-MA) • Former
Massachusetts State Representative Francis W. Hatch Jr. (R-MA) • Former
Massachusetts Republican Party chairman
Josiah Spaulding (R-MA) ;Celebrities, political activists, and political commentators • Band
The Cars •
The Burlington Free Press in
Burlington, VT Carter had received endorsements from: ;Newspapers •
The Des Moines Register in
Des Moines, Iowa • The
Penn State Daily Collegian in
State College, Pennsylvania Commoner had received endorsements from: ;Celebrities, political activists, and political commentators •
Montgomery County precinct committeeman and Consumer Party
Auditor General candidate Darcy Richardson (D-PA) DeBerry had received endorsements from: ;Celebrities, political activists and political commentators • American People's Historical Society director
Bernie Sanders of
Vermont Reagan had received endorsements from: ;United States Senate •
Arizona Senator Dennis DeConcini (D-AZ) •
Virginia Senator Harry Byrd Jr. (D-VA) •
New York Senator Jacob Javits (R-NY) •
Maryland Senator Charles Mathias (R-MD) • Former
Massachusetts Senator Edward Brooke (R-MA) • Former
Minnesota Senator Eugene McCarthy (D-MN) • Former
Representative (
California's 26th congressional district)
James Roosevelt (D-CA; son of
Franklin Delano Roosevelt) ;Governors and State Constitutional officers • Former
Georgia Governor Lester Maddox (D-GA) • Former
Alabama Governor John Malcolm Patterson (D-AL) • Former
Texas Governor Preston Smith (D-TX) • Former
Mississippi Governor John Bell Williams (D-MS) ;Current and former state and local officials and party officeholders :
Florida •
Fort Lauderdale City Advisory Board member
Jim Naugle (D-FL) :
New York • Former
New York State Senator Jeremiah B. Bloom (D-NY) ;Celebrities, political activists and political commentators • Former
UCLA men's basketball head coach John Wooden • Retired
United States Navy Admiral Elmo Zumwalt (D-VA) ;Newspaper endorsements •
The Arizona Republic in
Phoenix, Arizona •
The Desert Sun in
Palm Springs, California • The
Omaha World-Herald in
Omaha, Nebraska • The
Quad-City Times in
Davenport, Iowa •
The Record in
Stockton, California •
The Repository in
Canton, Ohio •
The Plain Dealer in
Cleveland, Ohio •
The Blade in
Toledo, Ohio •
Houston Chronicle in
Houston, Texas •
Richmond Times-Dispatch in
Richmond, Virginia Results The election was held on November 4, 1980. Ronald Reagan and running mate
George H. W. Bush defeated the Carter-Mondale ticket by almost 10 percentage points in the popular vote. The electoral college vote was a landslide, with 489 votes (representing 44 states) for Reagan and 49 for Carter (representing six states and Washington, D.C.).
Republicans also gained control of the Senate for the first time since 1954.
NBC News projected Reagan as the winner at 8:15 pm EST (5:15 PST), before voting was finished in the West, based on
exit polls; it was the first time a broadcast network used exit polling to project a winner, and it took the other broadcast networks by surprise. Carter conceded defeat at 9:50 pm EST. Some of Carter's advisors urged him to wait until 11:00 pm EST to allow poll results from the West Coast to come in, but Carter decided to concede earlier in order to avoid the impression that he was sulking.
Speaker of the House Tip O'Neill angrily accused Carter of weakening the party's performance in the
Senate elections by doing this. John Anderson won 6.6% of the popular vote but no states. He had the most support in
New England, fueled by liberal and moderate Republicans who felt Reagan was too far to the right, and with voters who normally leaned Democratic but were dissatisfied with the Carter administration's policies. His best showing was in
Massachusetts, where he won 15% of the vote. Anderson performed worst in the
South, receiving under 2% of the vote in South Carolina, Louisiana, Alabama, and Mississippi. He said he was accused of
spoiling the election by receiving votes that might have otherwise been cast for Carter,
Libertarian Party nominee
Ed Clark received 921,299 popular votes (1.06%). Carter's loss was the worst performance by an incumbent president since Herbert Hoover lost to Franklin Roosevelt by a margin of 18% in
1932, and his 49 Electoral College votes were the fewest won by an incumbent since
William Howard Taft won eight in
1912. Carter was the first incumbent Democrat to serve only one full term since
James Buchanan, and the last until
Joe Biden. This was the third and most recent presidential election in which the incumbent Democrat lost reelection, after 1840 and 1888. This was the first time since 1840 that an incumbent Democrat lost the popular vote. Reagan had the most lopsided Electoral College victory for a first-time president-elect, with the exception of George Washington's unanimous victory in 1788. This election was the last time a Republican won the presidency without winning Georgia. It was the first time Massachusetts voted for a Republican candidate since 1956. Carter did not win any states won by
Gerald Ford in
1976. This election and the 1976 election are one of only two pairs of consecutive elections in which the incumbent president was defeated, the other being the
1888 and
1892 elections. This is the first time since
1896 that a party was voted out after a single four-year term. This did not occur again for either party until
2020, and for the Democrats until
2024. This election began an ongoing pattern in which
Rust Belt states Michigan, Pennsylvania, and Wisconsin voted for the same presidential candidate, with the sole exception of
1988. Reagan won 53% of the vote in reliably Democratic
South Boston, one example of the so-called
Reagan Democrat. At age 69, Reagan was the oldest non-incumbent to win a presidential election. Thirty-six years later, in
2016,
Donald Trump surpassed this record at age 70, as did
Joe Biden in
2020 at age 77, and Trump again in
2024 at age 78. ==Results==