The election had been expected on 3 May, to coincide with
local elections, but on 2 April 2001, the local elections were postponed to 7 June because of rural movement restrictions imposed in response to the
foot-and-mouth outbreak that had started in February. On 8 May, Prime Minister
Tony Blair announced that the general election would be held on the 7 June as expected, on the same day as the local elections. Blair made the announcement in a speech at
St Saviour's and St Olave's Church of England School in
Bermondsey, London rather than on the steps of Downing Street. The party had successfully defended all their
by election seats, and many suspected a Labour win was inevitable from the start. Many in the party, however, were afraid of voter apathy, which was epitomised in a poster of "Hague with
Margaret Thatcher's hair", captioned "Get out and vote. Or they get in." Despite recessions in mainland Europe and the
United States, due to the bursting of global tech bubbles, Britain was notably unaffected, and Labour could therefore rely on a strong economy as unemployment continued to decline toward election day, putting to rest any fears of a Labour government putting the economic situation at risk. For
William Hague, however, the Conservative Party had still not fully recovered from the loss in 1997. The party was still divided over Europe, and talk of a referendum on
joining the Eurozone was rife; as a result, 'Save The Pound' was one of the key slogans deployed in the Conservatives' campaign. As Labour remained at the political centre, the Conservatives moved to the right. A policy gaffe by
Oliver Letwin over public spending cuts left the party with an own goal that Labour soon exploited. Thatcher gave a speech to the Conservative Election Rally in Plymouth on 22 May 2001, calling
New Labour 'rootless, empty and artificial'. She also added to Hague's troubles when speaking out strongly against the Euro to applause. Hague himself, although a witty performer at
Prime Minister's Questions, was dogged in the press and reminded of a speech he gave at the 1977
Conservative Conference.
The Sun newspaper only added to the Conservatives' woes by backing Labour for a second consecutive election, calling Hague a '
dead parrot' during the Conservative Party's conference in October 1998. The Conservatives campaigned on a strongly right-wing platform, emphasising the issues of Europe, immigration and tax, the fabled '
Tebbit Trinity'. They also released a poster showing a heavily pregnant
Tony Blair, stating: 'Four years of Labour and he still hasn't delivered.' However, Labour countered by asking where the proposed tax cuts were going to come from, and decried the Tory policy as 'cut here, cut there, cut everywhere', playing to the widespread belief that the Conservatives would make major cuts to public services in order to fund tax cuts. Labour also capitalised on the strong economic conditions of the time, and another major line of attack (primarily directed towards
Michael Portillo, now Shadow Chancellor after having returned to Parliament via a
by-election) was to warn of a return to 'Tory Boom and Bust' under a Conservative administration.
Charles Kennedy contested his first election as leader of the Liberal Democrats. During the election Sharron Storer, a resident of
Birmingham, criticised Prime Minister
Tony Blair in front of television cameras about conditions in the
National Health Service. The widely televised incident happened on 16 May during a campaign visit by Blair to the
Queen Elizabeth Hospital in Birmingham. Sharron Storer's
partner, Keith Sedgewick, a cancer patient with
non-Hodgkin lymphoma and therefore highly susceptible to infection, was being treated at the time in the
bone marrow unit, but no bed could be found for him and he was transferred to the casualty unit for his first 24 hours. On the evening of the same day Deputy Prime Minister
John Prescott punched a protestor after being hit by an egg on his way to an election rally in
Rhyl, North Wales. ==Endorsements==