Most analysts believed the NDA would win the elections. This assessment was also supported by opinion polls. The economy had shown steady growth in the last years and the
disinvestment of government owned production units (a continuation of
India's liberalisation policies ) had been on track. The Foreign Exchange Reserves of India stood at more than US$100 billion (7th largest in the world and a record for India). The service sector had also generated a lot of jobs. The Vajpayee government had launched numerous welfare schemes, thus starting the culture of "Yojana"s in Indian governments. The party was supposed to have been riding on a wave of the feel good factor, typified by its promotional campaign "
India Shining". In the past, BJP has largely been seen as a hardline
Hindu right wing party with close ties with the hardline organisations the
RSS and
Vishva Hindu Parishad. Over the years, the party under Vajpayee has slightly distanced itself from hardline policies in order to accommodate a variety of parties within the NDA, like
TMC (a Congress-breakaway party), breakaway factions of the
Janata Dal like
INLD,
RLD,
JD(U) and
BJD,
Dravidianist parties like
DMK (which left the alliance in December 2003),
PMK (which left the alliance in January 2004) and
AIADMK (which joined after DMK left) and parties largely representing non-Hindus like
SAD and
JKNC (which joined the alliance in 2002), a change that was being questioned after the party's good performance in the
2003 assembly elections of
Rajasthan,
Madhya Pradesh &
Chhattisgarh,
Karnataka. These elections were marked by the campaign's emphasis on economic gains instead of issues involving religious polarisation.
Ban on cow-slaughter, implementation of a
Uniform Civil Code, construction of
Ram-mandir at the
site of Ayodhya, abolition of the provisions of
secularism in order to make
Hinduism the country's state religion etc. characterised BJP's campaign in the
1996 election. From the last few elections, BJP had realised that its voter base had reached a ceiling and had concentrated on pre-poll rather than post-poll alliances. The Vajpayee wave and foreign origin of
Sonia Gandhi also constituted part of the NDA's campaign.
Opinion polls Exit polls ==State/UT-wise voter turnout details==