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Scream Awards

The Scream Awards were an annual awards show run and broadcast by Spike from 2005 to 2012. The premier Awards Ceremony was known as Spike TV's Scream Awards 2006, however, for subsequent years, the show was relabeled to simply "Scream", followed with the respective year, e.g., Scream 2009.

Creation
The show was created by Casey Patterson, Michael Levitt and Cindy Levitt, Casey Patterson, who was also the executive vice president of event production, talent development and studio relations for Spike TV, described these awards as "a show for the most passionate fans on earth and beyond ... This is their night to celebrate the magical, mind-bending and super heroic year in movies and the TV shows that they love." ==Production==
Production
The Scream 2009 nominees were chosen by the Advisory Board of Hollywood and Genre Leaders. Over the 6 years the awards were run, this board was varyingly made up of respected and well-known members of the horror, sci-fi, fantasy and comic book worlds, including Wes Craven, Tim Burton, The winners were announced at a live Scream Awards ceremony held in venues around Hollywood (Los Angeles, California). The inaugural 2006 ceremony was held at the Pantages Theatre. From 2007 to 2010, it was held at the Greek Theatre. On the Tuesday directly after the Awards Ceremony, the event was aired on Spike TV, close to Halloween. ==Performances==
Performances
Different live rock acts were included in each year's ceremony, including:- The 2009 and 2011 ceremonies were the only ones not have any musical performances. ==Categories==
Categories
The Advisory Board of Hollywood and Genre Leaders advised on the composition of the categories each year. The categories featured during the 6 years of these awards included:- Competitive Categories Special Awards ==Farewell Tributes==
Farewell Tributes
Special tributes were given in some year for the conclusion of long-running shows, i.e. 2010 and 2011. ==Reception==
Reception
There was a consensus that these awards recognised works of genres that were normally unrecognised. Casey Patterson said of the Scream Awards that it "aims to do for superhero, horror and fantasy films what the MTV Movie Awards did for teen comedies by honoring genres usually overlooked by high-brow Academy Award voters ... This event has been long overdue". Zack Snyder said, at the 2008 Scream Awards, "There's a feeling that film and comic books and all these genres that didn't used to get respect are having this truly dynamic moment right now." Of those traditionally unrecognised genres, commentators saw the Scream Awards' recognition of the comic book genre as especially significant. In 2008, Casey Patterson said "the event began three years ago with an emphasis on horror, a genre that was surging at that time thanks to movies such as the Saw films and Hostel. But in subsequent years, the show widened to embrace comic books and fantasy." Geoff Boucher (Los Angeles Times), said "The Scream Awards presented a pop-culture environment where film-makers like Dark Knight director Christopher Nolan shared the same stage as comic-book writers such as Mike Mignola, creator of Hellboy. The LA times reported Mike Mignola as saying, when talking of Scream 2008, that "in the old days Hollywood would strip-mine comics and scoff at the creators. Now, they walk on the same red carpet, which on Saturday night had giant posters of the Green Lantern and Spider-Man above it. ==Target audience & Sponsorship==
Target audience & Sponsorship
Young males The male-centric nature of this awards ceremony's target audience was recognised. Ray Richmond, from the Hollywood Reporter, said "In hitching its wagon to Ultimate Fighting Championship, Star Wars marathons, and no fewer than three awards programs — Guys' Choice Awards (established 2007), Scream Awards (established 2006) and Video Game Awards (established 2003), the network has fulfilled its mission to provide action-themed comfort food for its male viewership. Juliet Corsinita, the media editor of Taco Bell (one of the Scream Awards sponsors for its entire 6-year run Halloween Captain Morgan's initial Scream Awards sponsorship was part of it push for its product "to be to Halloween what Guinness is to St. Patrick's Day." Arthur Shapiro, Alcohol industry consultant, said "No one has locked up Halloween yet. The Captain has the horsepower to do it." Sponsors With the exception of Taco Bell, the sponsors for each year's awards ceremony varied: - ==Ratings==
Ratings
In 2009, the Scream Awards drew a total of 9.9 million viewers over its four telecasts. In the 18-34 male demo, the awards drew a 0.7 rating for the first telecast. ==Discontinuance==
Discontinuance
The Scream Awards ceremonies were discontinued in 2011, a move attributed to the dwindling popularity of the event and Spike TV's re-formatting (including even a change of their name to Paramount). There were a total of 8 Scream Awards. ==See also==
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