United States Fox Sports, their corporate sibling
Speed,
TNT, and
ESPN/
ABC are in the fourth year of an eight-year television contract scheduled to expire after the 2014 season. Showtime is going to show a highlights show for the first time. ;
Fox Fox Sports broadcast the first 13 races, including the
Budweiser Shootout, the 52nd
Daytona 500, and the
Coca-Cola 600. With Dover moving to mid-May, Fox ended their coverage with the 51st
Coca-Cola 600. The
Sprint All-Star Race XXVI along with the
Gatorade Duels, practice sessions, and all qualifying and practice sessions (except for Daytona qualifying, which aired on Fox) were all broadcast on Speed. The network's Gopher Cam mascot, Digger, returned for on-screen displays. ;
TNT Time Warner's
Turner Sports division (through TNT) broadcast the next six races, including the
Coke Zero 400 at Daytona in its limited commercial interruption wide open coverage format. That race will also be telecast in
3-D on both
NASCAR.com and
DirecTV. TNT's coverage will begin with the June Pocono race and end with Chicagoland. Qualifying and practice sessions will remain on Speed. Adam Alexander will be the new lead announcer, with
Lindsay Czarniak hosting pre-and-post-race shows, replacing
Bill Weber and
Marc Fein respectively. ;
ESPN/
ABC ESPN carried the remaining races, beginning with the
Brickyard 400. ABC, which formerly carried the last 11 races of the season, will carry the Saturday night races in Bristol, Richmond, and Charlotte.{{cite news Most qualifying sessions will air on
ESPN2, practice sessions and some qualifying will be shared by SPEED and ESPN2. Qualifying for the
Pep Boys Auto 500 and
AMP Energy 500 air on Speed because they are Saturday afternoon sessions during the college football season. Additionally,
Jerry Punch was replaced in the play-by-play position by
Marty Reid; Punch will return to the pits where he worked at ESPN until 2000. ;
Showtime CBS-owned pay cable premium service
Showtime carried a weekly one-hour highlight show titled
Inside NASCAR every Wednesday at 10 pm ET/PT, with the series premiere on February 10.
Chris Myers, who also hosts FOX's NASCAR coverage, will serve as host, joined by SPEED's Randy Pemberton &
Michael Waltrip, and ESPN's
Brad Daugherty, with the shows taping at the
NASCAR Hall of Fame Studio 43. 38 episodes are planned, covering the season. ;Radio On radio,
Sirius XM Radio carried all races in the series. Terrestrial radio rights are being handled as follows: •
Motor Racing Network carried races at tracks owned by their corporate sibling,
International Speedway Corporation as well as the races at Dover and Pocono and the All-Star Race at Charlotte; •
Speedway Motorsports, Inc.-owned
Performance Racing Network carried events from those SMI tracks, and jointly produced the Allstate 400 at the Brickyard with the
Indianapolis Motor Speedway Radio Network.
Other North American channels In Canada,
TSN and
TSN 2 will have full coverage for the 2010 season.
International In Australia,
Fox Sports showed all Sprint Cup races live across their networks.
Network Ten also showed races on its digital sports multichannel,
ONE. In
Portugal, all races from the 2010 season were telecast on
SportTv 3, while in Sweden,
Viasat Motor televised the races. In nearby
Finland,
Nelonen Sport Pro telecasted the season's events. In Spain,
Teledeporte telecasted six races of the season. In Latin America,
Speed Channel broadcast all Sprint Cup races and Nationwide races live. In France, ABMoteurs broadcast all Sprint Cup races live. In the United Kingdom, it was originally thought that
Sky Sports had not secured the rights to the series for 2010.{{cite news ==Top 35 owner's points==