Television On April 22, 2010, it was announced that the NCAA had reached a new 14-year, US$10.8 billion deal with
CBS Sports and
Time Warner-owned
Turner Sports (by way of
TBS,
TNT and
truTV) for the rights to broadcast the NCAA tournament from 2011 until 2024 (later extended to 2032 in the
2016 tournament), marking the first time every game in the tournament would be telecast on a national basis. CBS and Turner pooled their resources for the tournament, with members of the
NBA on TNT crew joining CBS's established March Madness broadcasters. Coverage will originate from the
CBS Broadcast Center in New York City and Turner's
Atlanta studios. The tournament television ratings report shows the tournament had an average of 10.2 million viewers per game, an increase from the 2005 tournament when it drew an average of 10.6 million (6.4
Nielsen rating). The championship game recorded an 11.7 rating and drew 20.1 million viewers.
TruTV, which up to that point had never aired any live sports programming, saw a surge in carriage deals for its high definition feed with several major providers including
AT&T U-verse,
Verizon FiOS,
Comcast,
Charter Communications,
Cablevision,
Cox Cable and
RCN.
Studio hosts •
Greg Gumbel (New York City and Houston) First Four, Second round, Third round, Regionals, Final Four and National Championship Game •
Ernie Johnson Jr. (New York City and Atlanta) First Four, Second round, Third round and Regional Semi-Finals •
Matt Winer (Atlanta) First Four, Second round and Third round
Studio analysts •
Greg Anthony (New York City and Houston) First Four, Second round, Third round, Regionals, Final Four and National Championship Game •
Charles Barkley (New York City and Houston) First Four, Second round, Third round, Regionals, Final Four and National Championship Game •
Tom Crean (Atlanta) First Four and Second round •
Seth Davis (Atlanta and Houston) First Four, Second round, Third round, Regional Semi-Finals, Final Four and National Championship Game •
Tom Izzo (Atlanta) Regional Semi-Finals •
Phil Martelli (Atlanta) Third round •
Rick Pitino (New York City) Third round •
Kenny Smith (New York City and Houston) First Four, Second round, Third round, Regionals, Final Four and National Championship Game •
Steve Smith (Atlanta) First Four, Second round, Third round and Regional Semi-Finals •
Jay Wright (New York City) Regional Finals
Announcing teams •
Jim Nantz/
Clark Kellogg/
Steve Kerr/
Tracy Wolfson First Four at Dayton, Ohio; Second and Third round at Charlotte, North Carolina; East Regional at Newark, New Jersey; Final Four at Houston, Texas
Kerr joined Nantz and Kellogg during the First Four, Final Four, and National Championship games •
Marv Albert/
Steve Kerr/
Craig Sager Second and Third round at Tulsa, Oklahoma; Southwest Regional at San Antonio, Texas •
Verne Lundquist/
Bill Raftery/
Lesley Visser Second and Third round at Denver, Colorado; West Regional at Anaheim, California •
Gus Johnson/
Len Elmore/
Reggie Miller/Marty Snider First Four at Dayton, Ohio; Second and Third round at Cleveland, Ohio; Southeast Regional at New Orleans, Louisiana
Miller joined Johnson and Elmore during the Regional games •
Kevin Harlan/
Reggie Miller/
Dan Bonner/
Sam Ryan Second and Third round at Tucson, Arizona •
Ian Eagle/
Jim Spanarkel/
David Aldridge Second and Third round at Tampa, Florida •
Tim Brando/
Mike Gminski/
Lewis Johnson Second and Third round at Washington, D.C. •
Spero Dedes/
Bob Wenzel/Jaime Maggio Second and Third round at Chicago, Illinois
Round-by-round game schedule All times Eastern and PM CBS received the same number of "windows", or time slots, for its tournament coverage as in previous years. However, all games will now be nationally rather than regionally televised. The national television broadcasts also allowed for more flexibility in start times. CBS and the Turner networks used the same graphics package and theme music in broadcasting the tournament the only difference between networks is the logo shown on the
score bug. In addition, a banner at the top of the screen displayed the scores of other games along with what network they are being broadcast on. Replays feature all four network logos being shown, and for
fair use highlight credits by local television stations and other networks such as
ESPN, the Turner network name or CBS Sports, followed by "NCAA" is given as the source. CBS also kept coverage of the
Division II final, which is part of the larger contract for this tournament. Turner Sports aired full-length studio shows before and after each session of play. The pregame show was called
Infiniti NCAA Tip-Off and all shows were on TruTV. The postgame show, called
Inside March Madness presented by Buick, alternated between TruTV and TBS. TruTV had also added coverage of the
Reese's College All-Star Game.
Number of games per network • CBS: 26 • TBS: 16 • TruTV: 13 • TNT: 12
Radio Westwood One had live broadcasts of all 67 games. They will be available both on terrestrial and satellite radio outlets, on NCAA.com, and on
CBSSports.com. The radio contract was extended in January 2011 for multiple tournaments.
First Four •
Dave Ryan and
Alaa Abdelnaby at Dayton, Ohio
Second and Third round •
Scott Graham and
Kevin Grevey Second and Third round at Washington, D.C. •
Dave Sims and
Bill Frieder Second and Third round at Tucson, Arizona •
Ted Robinson and
Tom Brennan Second and Third round at Denver, Colorado •
Gary Cohen and
Kyle Macy Second and Third round at Tampa, Florida •
Kevin Kugler and
Pete Gillen Second and Third round at Cleveland, Ohio •
Kevin Calabro and
Will Perdue Second and Third round at Charlotte, North Carolina •
Wayne Larrivee and
John Thompson Second and Third round at Chicago, Illinois •
Brad Sham and
Reid Gettys Second and Third round at Tulsa, Oklahoma
Regionals •
Ian Eagle and John Thompson East Regional at Newark, New Jersey • Kevin Kugler and Pete Gillen Southeast Regional at New Orleans, Louisiana •
Kevin Harlan and Kevin Grevey Southwest Regional at San Antonio, Texas • Wayne Larrivee and Bill Frieder West Regional at Anaheim, California
Final four • Kevin Kugler, John Thompson and
Bill Raftery at Houston, Texas
Internet/other video All games are expected to be streamed at NCAA.com or CBSSports.com, as in the past; with the new rights deal, NCAA.com and the game streaming is now managed by Turner Interactive. The
iPhone app which allowed streaming of games on the iPhone in previous years, and had cost about ten dollars, has received two upgrades: it is compatible with
iPad, and it is now free of charge. However, with the CBS-Turner agreement allowing all games in the tournament to be available on a national basis (see
above), Mega March Madness, a
DirecTV-only service, has been discontinued.
International • :
TSN acquired Canadian rights for the tournament, rights which were previously held by
The Score. This is apparently the result of a larger international rights deal between the NCAA and
ESPN International (which owns a minority interest in TSN). TSN had its own studio programming hosted by
Dan Shulman and
James Cybulski, and game coverage came from CBS and Turner. Unlike the Score, which had whiparound coverage, TSN and TSN2 showed entire games. Sometimes, both channels aired games, but on Friday of the first weekend, no games were shown due to previous programming commitments on both channels. TSN.ca also streamed first-round games to those with Canadian
IP addresses. • :
Basketball TV planned to broadcast the NCAA tournament using the American feed. • Worldwide: The NCAA.com video and audio streams were available with no
blackout restrictions anywhere in the world. ==See also==