The logo and brand identity of the 2018 FIBA Under-17 Basketball World Cup was unveiled during the Argentina-Uruguay
2019 FIBA Basketball World Cup Americas qualifier match held in 23 February 2018 in
Olavarría. The logo design was inspired from the
Flag of Argentina. The ball represents the sun of the flag while the hands depicted contesting a
tip off was derived from the two blue bands of the flag. The hands are meant to evoke a "sense of a journey unfolding". The brand identity used for the tournament had its sun as its primary symbol which is meant to symbolize the "new stars that will rise and shine" in the tournament. ==References==