First version and Prohibition The first version of the club opened in
Greenwich Village in 1922, run by cousins Jack Kriendler and Charlie Berns. It was originally a small
speakeasy known as the Red Head. In 1925 the location was moved to a basement on Washington Place and its name was changed to Frontón. The following year it moved uptown to 42 West 49th Street, changed its name to the Puncheon Club, and became much more exclusive. In late 1929, to make way for the
construction of Rockefeller Center, the club moved to 21 West 52nd Street and changed its name to Jack and Charlie's "21". It opened at that location on January 1, 1930, when it was estimated there were 32,000 speakeasies in New York City. Although raided by police on many occasions during
Prohibition, the premises staff had methods to protect the club from the authorities. As soon as a raid began, a system of levers was used to tip the shelves of the bar, sweeping the liquor bottles through a chute and into the city's sewers. The bar also included a secret
wine cellar, which was accessed through a hidden door According to
The New York Times, in 1950, when most burgers were the cost of a dime at coffee shops, 21 Club charged $2.75.
New owners and dress code In 1985, the Kriendler and Berns families sold their interests in the restaurant to General Felt Industries, a
holding company headed by
Marshall S. Cogan and
Stephen Swid. Ten years later, Cogan and Swid sold the restaurant to
Orient-Express Hotels. In 1995 it became part of Orient-Express Hotels Ltd. which in 2014 changed its name to
Belmond Ltd. On January 24, 2009, it ended its long-standing
policy of requiring men to wear
neckties at dinner. Wearing a
jacket, however, was still required, and loaner jackets by
Michael Kors and
Ralph Lauren were available for men to borrow if they had neglected to bring one. In mid-2015, all 37 jockeys were removed for a three-month artist restoration; they returned on October 21, 2015, for a ribbon-cutting.
Pandemic and closure In March 2020, indoor dining at all New York City restaurants, including 21 Club, ceased due to the
COVID-19 pandemic. In November 2020, the club's managers stated that it had made the decision to keep the club permanently closed. The signature jockey statues were removed in December 2020. 21 Club was one of many restaurants in New York City that were permanently closed during the pandemic. On March 9, 2021, the club's 148 mostly unionized employees were officially laid off with a notice filed with the
New York Department of Labor.
LVMH subsidiary
Belmond informed
The New York Times that the restaurant was gone, but that a "distinctive" restaurant might be created instead, saying a month later no "final concept" had been settled on. ==Ambiance==