Synopsis The accompanying satirical
music video for "360" begins with a nearly two-minute skit. Charli XCX is seen walking down a hall with "Spring Breakers" playing as she gets invited by
Gabbriette to Skyferrori's Trattoria, a fictional restaurant referencing the username of
Twitter user @skyferrori. Upon entering through the back door, she finds a group of models, actresses, and influencers, including Gabbriette,
Julia Fox,
Rachel Sennott,
Chloe Cherry,
Salem Mitchell, and
Richie Shazam, all having dinner in order to pick a "new hot Internet girl" to fulfill a prophecy that would prevent their extinction. Charli XCX suggests Fox, to which Sennott replies, "Charli, that's literally Julia Fox," and Charli then picks a waitress, played by
Instagram user @randomcontrol, at the restaurant instead. ,
Quenlin Blackwell,
Chloë Sevigny, Charli XCX, Peri Rosenzweig,
Isamaya Ffrench,
Tess McMillan,
Gabbriette, and
Alex Consani all striking poses in the street. Between several
match cuts, Charli appears in various locations: at a gym, where she pours herself a glass of wine in a white tank top
with no bra on while she stands on a vibration plate and is accompanied by Sennott and Fox, who are unenthusiastically lifting weights and taking
selfies; in a hospital hallway, where she straddles an old man in a gurney next to Gabbriette and
Alex Consani, both of whom are posing smoking cigarettes and posing next to her; in a photo booth next to actress
Hari Nef and influencer
Blizzy McGuire; and in the street, where influencers
Emma Chamberlain and
Quenlin Blackwell apathetically observe a car accident they just caused. Make-up artist
Isamaya Ffrench also appears in the video. and tosses a cigarette into a garbage can, lighting its contents on fire, as she and Charli XCX strut down the street. The video ends with Sevigny, Charli XCX, and several other girls, including
Tess McMillan, posing at the end of the street. Anna Collins—the sister of photographer
Petra Collins, who photographed Charli XCX's campaign for
Skims—Matisse Andrews, Sakura Bready, Peri Rosenzweig, and Niki Takesh. The video's cast also consists of multiple
transgender women, including Nef, Consani, and McGuire. The video's aesthetic was described as "sleek" and comparable to a fashion photoshoot by Léa Zetlaoui of
Numéro. Matthew Velasco of
W described the video cast as "a
Mount Rushmore of internet cool girls".
Times Cady Lang wrote that Charli XCX had "summoned an
Avengers-level cadre of 'It girls'" for the video, while Thom Waite of
Dazed compared the video to a "parallel-universe production of
Euphoria or a 2020s it girl twist on
Girls".
Filming and production A promotional teaser for the "360" music video was released days prior to its premiere. Charli XCX hosted a screening for the video at
Brain Dead Studios in
West Hollywood. The music video was written and directed by
Aidan Zamiri and filmed from 11 to 12 March 2024. Charli XCX cast women who she "felt embodied the personality of the record" to star in the video and described its concept as a play on their public images, which she stated were occasionally positive but often reduced to "those girls on the Internet who just vape". Sevigny appeared in it in between filming for the Netflix series
Monsters: The Lyle and Erik Menendez Story and had not been familiar with Charli XCX until then. After a mutual friend between her and Charli XCX direct messaged her about the song and music video treatment, she agreed to make a cameo when she found out Sennott, who she was "in love with", would be in it. According to Sevigny, she was instructed by Zamiri to "just act really bratty". Styling was done by Chris Horan, Charli XCX's stylist since 2021. He based each of the women's looks in the video, including an
Yves Saint Laurent jumpsuit worn by Charli XCX, on elevated, "hot and bitchy" versions of their personal style, which he observed on their Instagram accounts.
Critical reception In an opinion piece on
Brat for
British Vogue, Mahoro Seward wrote in July 2024 that "everything that has unfolded since the first minute of Aidan Zamiri's masterful music video for '360'"—which he likened to "a vignette of what
The Last Supper would have looked like if
Jesus and
his disciples were modern-day It-girls"—"amounts to a watershed moment in pop cultural history". For
Pitchforks review of
Brat, Meaghan Garvey wrote that the video "feels heavy-handed but not unearned". Social media users and critics compared its ensemble cast to that in Taylor Swift's 2015 music video for her song "
Bad Blood", with Rhian Daly of
NME opining that it "felt so much more cutting-edge and exciting" than "Bad Blood". Marisa Aron, Atlantic's VP of marketing, called "360" "one of the most talked about music videos" of 2024. It was listed as one of the best music videos of 2024 by
Creative Review,
Billboard Philippines, and
HuffPost UK. It won the awards for Video of the Year and Best UK Pop Video at the
UK Music Video Awards and was nominated at the
Grammy Awards for
Best Music Video, at the
MTV Europe Music Awards for
Best Video, and at the
MTV Video Music Awards for
Best Art Direction. ==Covers and remixes==