MarketAct.IL
Company Profile

Act.IL

Act.IL is a social networking service used by supporters of Israel to oppose online "anti-Israel content" such as the boycott, divestment and sanctions movement (BDS). Its activities were referred to as "an online propaganda campaign" and "a virtual situation room of pro-Israel experts".

History
According to +972, Act.Il was the centerpiece of a digital campaign called 4IL ('For Israel') announced in 2017 by Gilad Erdan, then the Minister of Strategic Affairs, for the promotion of Israel and delegitimization of Boycott, Divestment and Sanctions (BDS). The Act.Il app would assign users 'missions' to challenge social media posts it considered to be critical of Israel or in favor of the BDS movement. According to Mondoweiss, an email sent in March 2022 to the app's users announced that the app will be shut down but that users should continue to interact with Act.IL's content on its other social media platforms. The application was relaunched in early 2026 under the name RiseApp with the former Act.IL owners partnering with Reichman University for the release and also transferring the former Act.IL userbase to the new service. == See also ==
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