Director Ajay of
RX 100 helped Sekhar Reddy meet
Kartikeya. Television actress Neha Solanki was signed as the lead actress with
Ravi Kishan,
Satya Prakash, and rapper
Roll Rida playing supporting roles. Three songs were shot in
Azerbaijan. The film gained media coverage due to its title and first look poster. The songs composed by
Anup Rubens were well received by audience. Kartikeya plays a drunkard in the film who has a disease that requires him to drink daily. The teaser released on 21 September. The trailer released on 20 September. The film was originally scheduled to release on 5 December, but was postponed to 6 December after the film ran into issues when the
Central Board of Film Certification asked the makers of the film to remove some scenes. == Soundtrack ==