Roll Rida initially worked at
Google, Hyderabad and as
Quality Analyst at
Tech Mahindra. He picked his professional name, Roll Rida, upon a friend's suggestion, after popular American rapper,
Flo Rida, of
Low song fame. He quit his job to pursue his successful singing career in 2017. His rap song ‘Arupu’ with Syed Kamran became popular. He was the first to do a rap song in Telugu language from
Telangana State. In 2013, he debuted on
Sankranthi with a single,
Patang, on YouTube became a huge hit, with over 14 million views. He stayed in the house till the week before the finale of that season. ==Artistry==