MarketABC1 (British and Irish TV channel)
Company Profile

ABC1 (British and Irish TV channel)

ABC1 was a television channel owned by the Disney-ABC Television Group division of The Walt Disney Company, available to the viewers in the United Kingdom and Ireland. ABC1 used the branding of the Disney-owned American network, ABC.

History
ABC1 channel initially launched exclusively on the British digital terrestrial television platform Freeview on 27 September 2004 but it only broadcast daily from 6am to 6pm In December 2004, it was expanded on Telewest's digital cable service, and on 14 December on the NTL digital cable service. In March 2005, ABC1 took its first advertisement from Procter and Gamble. Unlike other channels in the UK and Ireland with advertisements generically every 15 minutes, ABC1's advertisement breaks were similar to channels in the US, with advertisements being run straight after a show's title sequence and before the end credits, with no further advertisement breaks during a show or between shows. Also in 2005, Sky started carrying the channel. In Summer 2006, a Playhouse Disney block was added to the schedule in the morning. It was announced on 7 September 2007, that ABC1 would close down, due to Disney deciding to concentrate on their other channels and lack of primetime availability on Freeview UK. Despite being scheduled to close down on 1 October 2007, ABC1 stopped broadcasting early on all UK and Irish TV platforms at noon on 26 September 2007 after three years on-air. The channel was removed from the EPGs immediately afterwards. On 30 October 2007, the channel's former Sky EPG slot was replaced with Playhouse Disney +, a 25-minute timeshift service of Playhouse Disney. ==References==
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