At the age of 12, he started his channel Adam B (which was then called “TheNewAdamb99”) on 29 July 2012. He started by filming all of his videos and editing them from his bedroom in his parents' house. In 2017, he made a partnership with
Disney. In 2019, his YouTube channel reached over 2.7 million subscribers with a total of 300 million views. He has appeared on
BBC Radio,
The Ryan Tubridy Show and was featured on
VidCon London's first conference. In June 2019, he won the Youth 19 Champions Award. From 2019 to 2020, he was the co-presenter in the seventh series of the
CBBC show
The Dog Ate My Homework. On 1 September 2020, Beales was announced as the 40th
Blue Peter presenter and would make his debut two days later. He left
Blue Peter in 2022, with his final appearance on 15 July. In 2022 Beales co-hosted ''
Bro's in Control'' for the BBC, along with
Joe Tasker and his brother Callum B. A second series with Beales and Tasker was commissioned in September 2023. Beale has published two books,
Adam Wins The Internet and
Adam Destroys The Internet. == Personal life ==