Aeroplane Jelly

Adolphus Herbert Frederick Norman Appleroth, known as Bert Appleroth, was a tram conductor who created jelly crystals using gelatine and sugar in his bath. He sold these jelly crystals door-to-door, using his tram route to transport him around Sydney. In 1917, Appleroth rented premises to manufacture his jelly, then formed a company with Albert Francis Lenertz named Traders Pty Ltd in 1927. Planes were considered new and exciting at the time, so aviation fan Appleroth named the brand Aeroplane Jelly. Appleroth used a Tiger Moth plane to make deliveries to rural areas in 1934, and his publicity stunts and Aeroplane Jelly's advertising campaigns made the jelly a national icon, Aeroplane Jelly was sold to McCormick Foods Australia in 1994, the Australian subsidiary of the United States–based McCormick & Company. The first Aeroplane Jelly factory was located in Paddington, New South Wales, == Advertising ==

{{Image frame|caption=Refrain|content= % https://nla.gov.au/nla.obj-181524182/view?searchTerm=Aeroplane+jelly&partId=nla.obj-181524416#page/n2/mode/1up \header { tagline = ##f } \layout { indent = 0 \context { \Score \remove "Bar_number_engraver" } } global = { \key c \major \time 3/4 \autoBeamOff } kords = \chordmode { \global \set chordChanges = ##t \set ChordNames.midiInstrument = "acoustic guitar (nylon)" c,2.\p | c, | c, | c, | f, | g, | c,~ | c, | g,:7 | g,:7 | c, | c, | d,:7 | d,:7 | g, | g,:7 | c, | c, | a,:m | a,:m | f, | f, | c, | g,:7 | c, | c, | c,~ |c, | d,:7 | g,:7 | c, \bar "|." } sopranoVoice = \relative c' { \global c2 d4 | e d c | e g2~ | g r4 | c4 c c | d c b | c2.~ | c2 e,4 | f e f | d e f | g fis g | e2 g4 | a a a | a b c | d b a g2 g4 | c c c | c d b | a a a a2 g8 g | a4 gis a | c b a | g f e d2. c2 d4 | e d c | e g2~ | g2. | c4 c c | d c b | c2. \bar "|." } verse = \lyricmode { I like Ae -- ro plane Jel -- ly, Ae -- ro -- plane jel -- ly for me. I like it for din -- ner, I like it for tea, a lit -- tle each day is a good re -- ci -- pe. The qua -- li -- ty's high as the name will im -- ply, and it's made from pure fruits, one more good rea -- son why. I like Ae -- ro -- plane Jel -- ly, Ae -- ro -- plane Jel -- ly for me! } \score { > \layout { } \midi { \tempo 4=158 } } }} The Aeroplane Jelly jingle was composed by Albert Francis Lenertz (1891–1943), Appleroth's business partner. A minor controversy occurred in the Sydney Morning Herald in 1988 over authorship of the song, with claims made on behalf of vaudeville actress Peggy Thorne, pianist of the Musician's Lodge, Les Woods, and New Zealander Bill White. The jingle was first sung in the early 1930s on the Goodie Reeve radio show by three-year-old Jennifer Paykel. As the commercials were broadcast live, Paykel was taken to the studio two or three times per week to sing the jingle. Paykel's mother did not renew her contract because, according to Paykel, "Shirley Temple was all the rage and my mother was terrified I might become a public figure like her". A finalist in the same talent quest was seven-year-old Tommy Dawes, who Appleroth chose to appear as the "whistling boy" on the front of the jelly packets and advertising. According to Dawes, as a finalist he received 10 guineas and an onyx inkstand, but has received no other compensation for the use of his image or his recorded version of the jingle. Dawes said, "It was absolutely fantastic; I loved seeing my picture and singing the song and all my friends were very impressed... I have never wanted any money from it... I just like telling everyone that I'm the Aeroplane Jelly boy." In 1966, the jingle was recorded in Greek, Italian, Russian and Yugoslav, and became one of Australia's first advertising campaigns to target ethnic groups. Versions of the jingle have been recorded by The Andrews Sisters and Victor Borge. A McCormick spokesperson described the number of submissions as "overwhelming". In June 2008, Joy King's recording of the jingle was added to the National Film and Sound Archive's Sounds of Australia registry. Bertie the Aeroplane was introduced as Aeroplane Jelly's mascot in 1942. Named after Bert Appleroth, Bertie sung the jingle in cinema advertising. Bertie was later featured in television advertisements and reappeared in 1996 on jelly packaging and the Aeroplane Jelly website. ==Products==

The Australian jelly industry is worth approximately $1.121 billion per annum, and Aeroplane Jelly is the market leader with a 25% share. Over 19 million packets of Aeroplane Jelly are sold each year. In 1988, in honour of the Australian Bicentenary, jelly was available in special Australian flavours such as Lilly Pilly, Quandong and Midjinberry. These flavours were phased out by 1992. Now Aeroplane Jelly is owned by American company McCormicks foods; it used to be owned by Traders Pty Ltd. ==References==