"Affect" can mean an instinctual reaction to stimulation that occurs before the typical cognitive processes considered necessary for the formation of a more complex emotion.
Robert B. Zajonc asserts this reaction to stimuli is primary for human beings and that it is the dominant reaction for non-human organisms. Zajonc suggests that affective reactions can occur without extensive perceptual and cognitive encoding and be made sooner and with greater confidence than cognitive judgments (Zajonc, 1980). Many theorists (e.g. Lazarus, 1982) consider affect to be post-cognitive: elicited only after a certain amount of cognitive processing of information has been accomplished. In this view, such affective reactions as liking, disliking, evaluation, or the experience of
pleasure or
displeasure each result from a different prior cognitive process that makes a variety of content discriminations and identifies features, examines them to find value, and weighs them according to their contributions (Brewin, 1989). Some scholars (e.g. Lerner and Keltner 2000) argue that affect can be both pre- and post-cognitive: initial emotional responses produce thoughts, which produce affect. In a further iteration, some scholars argue that affect is necessary for enabling more rational modes of cognition (e.g. Damasio 1994). A divergence from a narrow reinforcement model of emotion allows other perspectives about how affect influences emotional development. Thus,
temperament, cognitive development,
socialization patterns, and the
idiosyncrasies of one's family or subculture might interact in nonlinear ways. For example, the temperament of a highly reactive/low self-soothing infant may "disproportionately" affect the process of emotion regulation in the early months of life (Griffiths, 1997). Some other social sciences, such as
geography or
anthropology, have adopted the concept of affect beginning in the late 2000s. In French psychoanalysis a major contribution to the field of affect comes from
André Green. The focus on affect has largely derived from the work of
Deleuze and brought emotional and visceral concerns into such conventional discourses as those on geopolitics, urban life and material culture. Affect has also challenged
methodologies of the social sciences by emphasizing somatic power over the idea of a removed objectivity and therefore has strong ties with the contemporary
non-representational theory. ==Cognitive effects of affect==