Clive Hamilton and
Richard Denniss's 2005 book,
Affluenza: When Too Much is Never Enough, poses the question: "If the economy has been doing so well, why are we not becoming happier?" They argue that affluenza causes
overconsumption, "luxury fever",
consumer debt, overwork, waste, and harm to the environment. These pressures lead to "psychological disorders, alienation and distress", causing people to "self-medicate with mood-altering drugs and excessive alcohol consumption". They note that a number of Australians have reacted by "
downshifting"—they decided to "reduce their incomes and place family, friends and contentment above money in determining their life goals". Their critique leads them to identify the need for an "alternative political philosophy", and the book concludes with a "political manifesto for wellbeing". In 2007 British pop psychologist
Oliver James asserted that there was a correlation between the increasing occurrence of affluenza and the resulting increase in material inequality: the more unequal a society, the greater the unhappiness of its citizens. Referring to
Vance Packard's thesis
The Hidden Persuaders on the
manipulative methods used by the advertising industry, James related the stimulation of artificial needs to the rise in affluenza. To highlight the spread of affluenza in societies with varied levels of inequality, James interviewed people in several cities including
Sydney,
Singapore,
Auckland,
Moscow,
Shanghai,
Copenhagen and
New York. In 2008 James wrote that higher rates of mental disorders were the consequence of excessive wealth-seeking in
consumerist nations. In a graph created from multiple data sources, James plotted "Prevalence of any emotional distress" and "Income inequality", attempting to show that English-speaking nations have nearly twice as much emotional distress as mainland Europe and Japan: 21.6 percent vs 11.5 percent. James defined affluenza as "placing a high value on money, possessions, appearances (physical and social) and fame", which was the rationale behind the increasing mental illness in English-speaking societies. He explained the greater incidence of affluenza as the result of 'selfish capitalism', the
market liberal political governance found in English-speaking nations as compared to the less selfish
capitalism pursued in mainland Europe. James asserted that societies can remove the negative consumerist effects by pursuing real needs over perceived wants, and by defining themselves as having value independent of their material possessions. == See also ==