|alt=A woman holding a mic with her right hand to her mouth, and pointing with her left hand towards the audience while singing Aima Baig is known for her Western-inspired singing and how she blends it with the contemporary music. She is inspired by
Ariana Grande, whom she has been noted by people to resemble. She is also considered an experimental singer, and she covered
Kaifi Khalil's "
Kahani Suno 2.0" with his permission because it had motivated her in her low times. She claimed fellow singer
Momina Mustehsan is her best friend, and Nehaal Naseem has copied her style. Singer
Sara Raza Khan also criticized her for using an
autotune, which she denied after uploading an unplugged singing video, though it had sparked a social media feud. Aima Baig recalls her journey by calling the
Mazaaq Raat days her beginning, when the team cared for her aspirations; then the playback singing for
Lahore Se Aagey gave her vocal recognition, and then
Coke Studio gave her face recognition. However, she also expresses her wish to put forward her own creative skills by songwriting and releasing her original work independently and without anyone's direction. Baig has also performed in several
fashion shows, modelling brands, and television commercials. In August 2019, she was awarded the Tamgha-e-Fakhre-Imtiaz by then
Governor of Punjab, Pakistan,
Chaudhry Sarwar. She was the most-streamed female artist in Pakistan on
Spotify in 2021 and was listed in
HELLO! Pakistan Hot 100 Wavemakers in 2023. In 2025, she won the Lux Style Award for Most Stylish Musician for her music video "Satrangi". ==Personal life==