WWE's preparations for a sale On June 17, 2022, amid allegations of misconduct,
Vince McMahon stepped down as the chairman and CEO of WWE, leaving the company to his daughter,
Stephanie McMahon, and Nick Khan. In January 2023, Vince said he planned to return to WWE ahead of media rights negotiations. WWE's media rights with
Fox and
USA Network were set to expire in 2024. Also in January 2023,
J.P. Morgan & Co. was hired to handle a possible sale of the company, with rumored suitors including
Comcast and
Fox Corporation (owners of WWE's broadcast partners
USA Network and
Fox),
The Walt Disney Company (owners of
ESPN),
Warner Bros. Discovery (media partners of
All Elite Wrestling),
Netflix,
Amazon, Endeavor (WWE had an existing business relationship with its subsidiary
Endeavor Streaming, which took over the technical operations of its streaming service
WWE Network in 2019),
Liberty Media,
Creative Artists Agency, and Saudi Arabia's
Public Investment Fund (WWE has a long-term agreement with Saudi Arabia's
Ministry of Sport to promote events in the country). On January 10, 2023, Stephanie McMahon resigned as WWE's chairwoman and co-CEO, after which Vince McMahon assumed the role of executive chairman of WWE while Nick Khan became the sole CEO.
Formation In September 2023, Endeavor Group Holdings, UFC, and WWE formed a new publicly traded company, TKO Group Holdings, Inc. The new entity went public on September 12, 2023 and is listed on the
New York Stock Exchange (NYSE) under the symbol "
TKO". This marked the first time that WWE had not been majority-controlled by members of the
McMahon family. Endeavor CEO
Ari Emanuel became CEO of TKO and
Mark Shapiro became president and chief operating officer, with each maintaining their respective roles at Endeavor. UFC and WWE continued to operate as separate divisions under TKO, with
Dana White as CEO of the UFC and Nick Khan serving as president of WWE post-merger. WWE's head of creative
Paul Levesque remained in his role. When the merger was first announced in April 2023, Emanuel stated that it would "bring together two leading pureplay sports and entertainment companies" and provide "significant operating synergies". The first television show produced under the TKO banner was the September 12 episode of
WWE NXT. Following the merger, Dana White was made CEO of UFC. In January 2024, a lawsuit was filed by Janel Grant, a former employee at WWE headquarters between 2019 and 2022 against WWE as well as TKO (by proxy of ownership). Grant alleged that the then current TKO Executive Chairman Vince McMahon, had coerced her into a sexual relationship, and, along with WWE executive John Laurinaitis and a WWE wrestler who was also a former UFC fighter,
sexually trafficked her and repeatedly sexually assaulted her between 2020–2021. Grant alleged that she was subjected to "extreme cruelty and degradation" by McMahon, including being defecated upon during a sexual encounter. Grant stated that McMahon had agreed to pay her $3 million in 2022 in return for a NDA but stopped paying after only $1 million had been paid following the initial public emergence of the sexual misconduct allegations the same year. Federal prosecutors have subpoenaed McMahon, and have taken up the filing in question. On January 26, 2024, one day after the report, Vince McMahon resigned from TKO. In a statement, McMahon said the decision was made "out of respect for the WWE Universe, the extraordinary TKO business and its board members and shareholders, partners and constituents, and all of the employees".
Further investments and acquisitions In July 2024, TKO Group announced an investment in
EverPass Media, an
NFL-backed distributor of streaming pay television content to commercial establishments. Shapiro joined the company's board of directors. On October 23, 2024, it was announced that TKO Group would acquire several businesses from Endeavor, including sports and event management firm
IMG (aside from "businesses associated with the IMG brand in licensing, models, and tennis representation, nor IMG's full events portfolio"), On Location (a luxury hospitality agency focused on major sporting events), and
Professional Bull Riders (PBR), for $3.25 billion in an all-stock deal that closed in 2025. Shapiro stated that
Silver Lake Partners had requested the divestment of certain Endeavor assets as part of its planned buyout of the company, and that Endeavor had approached TKO Group with an offer. He explained that TKO was interested in league ownership and "businesses that can power our current sports ecosystem", while the company stated that it would "[expand] TKO's operational footprint in the fast-growing premium sports market and enables direct participation in the upside from partner leagues and events." Under the terms of the deal, Endeavor will own 59% of TKO and the remaining shareholders will control the other 41%. The sale was officially completed on February 28, 2025. To promote the acquisition, TKO staged a series of consecutive PBR, UFC, and WWE events billed as "TKO Takeover" on April 24, 26, and 28, at
T-Mobile Center in Kansas City, consisting of a PBR team knockout event, a
UFC on ESPN card, and
WWE Raw respectively. On March 5, 2025, TKO announced a partnership with
Turki Al-Sheikh, the chairman of the Saudi
General Entertainment Authority, and Saudi entertainment conglomerate
Sela to launch a new boxing promotion in 2026. On April 19, 2025, it was announced that via WWE, TKO would acquire the Mexican professional wrestling promotion
Lucha Libre AAA Worldwide in a joint venture with Fillip, a Mexican sports and entertainment company. The sale is expected to close in the third quarter of 2025, with TKO holding a 51% controlling stake. On June 6, 2025, TKO announced the creation of
UFC Brazilian Jiu-Jitsu (UFC BJJ), a sister company to the UFC based on
submission grappling. UFC BJJ was described by the UFC as "the world’s new premier
Brazilian Jiu-Jitsu live event series". On June 23, 2025,
Ring Magazine officially announced that TKO's boxing promotion (earlier announced in March 2025 in partnership with Turki Al-Sheikh and Sela) will be known as
Zuffa Boxing. Zuffa Boxing's inaugural event,
Álvarez vs. Crawford: Once In A Lifetime, took place on September 13, 2025 at the
Allegiant Stadium. On September 29, 2025, it was announced that Zuffa Boxing had signed a media rights agreement with
Paramount Skydance for their events to air on the
Paramount+ streaming platform; the promotion will air 12 events yearly on the streaming platform with the potential of simulcasts on
CBS. ==Ownership==