In 1974, Bell completed his postdoc and joined the technical staff at the
RCA David Sarnoff Research Center. His research focussed on improving the recording characteristics of metallic recording media. The research led to the development of broadcast-quality optical video recording, the
RCA videodisc. Bell served as a Senior Scientist for Exxon’s Central Research Laboratory. The method and format were agreed between IBM,
Intel,
Matsushita, and
Toshiba. In 2000, Bell was named Executive Vice President of Technology at
Warner Bros., Technical Operations. In 2007, Bell became
Executive Vice President and
Chief Technology Officer for
Paramount Pictures. In September 2009, Bell co-founded WR Entertainment with six other founders
James F. Cardwell,
Ryan Wiik,
Duane M. Eberlein, Øyvind Holm-Johnsen, Steinar Larsen and
Michael Joseph Smith. Alan Bell is most recognized for his role in the unification of the
DVD format, and also led the negotiations that led to the development of
DVD copy protection, without which the major studios would not have released content to
DVD. ==Awards and recognition==