In 2005, at age 19, Joel assembled a band and performed her first live show at
Maxwell's in
Hoboken, New Jersey.
Sketches Joel self-released and independently distributed the six-song
EP Sketches in August 2006. Joel explained "It's called 'Sketches' because it's like raw sketches... About three of the songs, actually, were done in one take."
Sketches also included a pop/rock cover of
Neil Young's "Don't Let It Bring You Down". the
2007 Bonnaroo Music & Arts Festival (June 2007), and the
Albany Riverfront Jazz Festival (September 2007). Joel performed onstage with her father during the 2008
Rainforest Foundation Fund Benefit Concert at
Carnegie Hall on May 8, 2008. Other charity events at which Joel has performed include the "Save
Sag Harbor" benefit concert (2008), the "Stage For The Cure" benefit for pediatric cancer (New York City, 2008), a benefit for "The Art of Elysium" (artists for seriously ill children;
The Hamptons, 2009), a benefit for
Habitat for Humanity (
Long Beach, New York, 2010), the "
Right To Play Day" benefit (
Sag Harbor, New York, 2010), and the
Eric Trump Foundation benefit for
St. Jude Children's Research Hospital (New York City, 2010). She has also supported animal rights, including the Animal Haven's Speakeasy Bash (New York City, 2012). Joel and her father performed the song "
Baby Grand" at a
Barack Obama election fundraiser at the
Hammerstein Ballroom on October 16, 2008. Joel debuted her single "Invisible" on
The Wendy Williams Show in October 2009, the song being described as a "piano-driven ballad... about a bad breakup." Alexa Joel's single, "Notice Me", released on May 24, 2010, was listed as a "Hit-Bound song" on the
Sirius XM Hits 1 satellite radio channel in August 2010.
Newsday described the single as having a "carefree braininess" and "bouncy guitar riffs and an instantly hummable chorus" that made Joel's work "sound like
Regina Spektor crossed with
Katy Perry". "Notice Me" is Joel's first collaboration with producer Tommy Byrnes and her first since signing with
Long Beach, New York management company OCD Music Group/The Hang Productions. Joel described the "Notice Me" video as using fashion to show both a modern look and a vintage throwback look. said to add a "contemporary vibe" to the "storied venue"
Fashion Joel is active in New York fashion events. She performed at Manhattan's "Fashion's Night Out" in 2009 (
Elie Tahari), 2010 (
Bloomingdale's), and 2011 (Bloomingdale's). Joel interviewed celebrities and designers as a host for social networking website
Julib.com during
New York Fashion Week in September 2012 and February 2013, and she performed at the launch of
Bobbi Brown's book
Pretty Powerful: Beauty Stories to Inspire Confidence, also appearing with Brown on
Today. In 2017, Joel posed for the
Sports Illustrated swimsuit issue along with her mother,
Christie Brinkley, and her half-sister, Sailor Brinkley Cook. She was on the cover of
BELLA magazine's Beauty Issue in 2018. == Endorsements ==