Alter Ego (Lisa album)

In December 2023, Lisa announced her departure from YG Entertainment for her solo work, while remaining with YG to continue her activities as a member of Blackpink. She established her own management company named Lloud in February 2024 and signed with RCA Records in April to release solo music in partnership with Lloud. In May 2024, Legend Music Studio in Phuket, Thailand posted a photo with Lisa on Facebook and shared that RCA Records flew in a team including "one of the best vocal producers in the world" to record several tracks with the singer at the studio. Lisa first teased the title of her upcoming album in the music video for the single "New Woman" in August, in which multiple women were shown reading a magazine named Alter Ego. In an interview for her Billboard cover story in November, she shared that she was working hard on the album "trying to figure it out, the track list and everything, what I can change in there" and played some of the unfinished songs for the reporter. ==Concept and title==

Lisa explores five different inner personas on Alter Ego, each of which have their own names and character traits. According to Lisa, the concept came about as she was "trying so many different kinds of music styles while I was recording." Wanting to incorporate various genres into one album, she thought, "Oh, well I've never done this kind of stuff before, but it sounds great. Why not just kind of like put all the different styles into the album and call it Alter Ego?" The album's promotional campaign uses a five-point star as a recurring emblem to represent the five alter egos, while its trailer video features the rapper in five locations, one for each persona: a black rock structure, an outer-space catwalk, an enchanted garden, a green laser-beam motorcycle track, and a volcanic red runway. The second alter ego, Sunni, deriving from "Moonlit Floor (Kiss Me)", is a free-spirited French speaker with brown curly hair who has a "je ne sais quoi for sun-kissed days and sea-breezy nights". The third alter ego, Kiki, based on "New Woman", is an Internet lover with a sassy Y2K aesthetic who can be found "burning CDs or finding something new to obsess over" and is styled with pink hair and a pink wardrobe. The fourth alter ego, Speedi, corresponding to "Lifestyle", is a sports car driver with bright orange hair who is "built for the rush, wired for the win" and has "just installed the NOS kit" in her car. The fifth alter ego, Vixi, accompanies the song "Fxck Up the World" and is "the one they love to call the 'Villain'". The album's official tie-in comic, Alter-Ego: The Official Comic, features the five alter egos as friends in a cyberpunk city, working together to save Vixi from being trapped in virtual reality. ==Promotion and release==

After the release of the yet-unannounced album's first three singles, Lisa launched the Lisa Fan Meetup in Asia 2024 tour, which spanned five cities including Singapore, Bangkok, Jakarta, Kaohsiung, and Hong Kong, in November 2024. On November 11, during the first night of the fan meet tour, a snippet of a cinematic teaser video, which featured Lisa playing guitar against a desolate cyberpunk landscape and summoning a ray of purple light from the sky, was released. The teaser's caption revealed one letter of the project's title. Further segments of the teaser were later released during the tour, each revealing another letter of the project's name. After the final Hong Kong show on November 19, Lisa premiered the full three-minute trailer and officially announced that her first studio album Alter Ego would be released on February 28, 2025. She also revealed the album's cover art, which featured a close-up photo of Lisa in a black hood bringing her manicured hand to her face. On January 6, 2025, Lisa posted a short video clip of a text exchange featuring an "alter ego" with the caption: "Roxi has entered the chat." The video ended by pinpointing a distinct location corresponding to the character, while she unveiled the description and album cover art for the character on her website; she repeated the same process to reveal the remaining alter egos Sunni, Kiki, Speedi, and Vixi. The company's first release on March 24 was a limited edition 56-page graphic novel titled Alter-Ego: The Official Comic, a companion piece to the album authored by Lisa and illustrated by Minomiyabi. On February 21, Lisa posted a video revealing the album tracklist, in which she takes a seat with her different alter egos over a snippet of the song "Fxck Up the World". Alter Ego was released on February 28 as a standard 12-track album on streaming, digital platforms, CD and vinyl as well as a 15-track album with three bonus tracks on streaming and digital platforms only. It was available across nine CD variants, all containing collectibles with some being randomised, six deluxe boxed sets containing a CD and a branded piece of clothing, and two vinyl variants. The album's release date coincided with the running airdates of the third season of the HBO TV series The White Lotus, where Lisa made her acting debut. As a result, Lisa has extensively promoted her album together with her role on the series, providing interviews with online and radio talk shows, such as Hot Ones, Woody FM, Vogue ''What's in My Bag?, and BBC Radio 1. She has also been featured on interviews with publications including Vanity Fair, The Wall Street Journal, Elle, and Billboard'', the last of which featured her on ten different covers around the world as the publication's first-ever global cover star. On May 29, a documentary film about Lisa was announced to be in production from Sony Music Vision. Directed by Sue Kim, the film chronicles the artist's life and solo career for the previous year. Singles Five singles supported Alter Ego. The lead single, "Rockstar", was released on June 27, 2024. The song debuted at number four on the Billboard Global 200 and number one on the Global Excl. US, earning Lisa her third top-ten hit on the former and her first chart-topper on the latter. It also became her highest-charting entry on the US Billboard Hot 100 at number 70. The album's second single, "New Woman" featuring Rosalía, was released on August 15. It debuted at number 15 on the Billboard Global 200, number six on the Global Excl. US, becoming Lisa's fourth top-ten hit, and number 97 on the US Billboard Hot 100. The third single, "Moonlit Floor (Kiss Me)", was released on October 3. The song peaked at number 24 on the Billboard Global 200 The fourth single, "Born Again" featuring Doja Cat and Raye, was released on February 6, 2025. It became Lisa's first number one on the Official Thailand Chart and her highest-charting song on the Billboard Hot 100 at number 68, It peaked at number two on the Official Thailand Chart, Following the music video release, it peaked at number six on the Official Thailand Chart. The track became her second number one on the Official Thailand Chart She presented both songs and "Moonlit Floor (Kiss Me)" before its release as a headliner for the Global Citizen Festival in New York City on September 28. On October 15, she performed "Rockstar" and "Moonlit Floor (Kiss Me)" at the Victoria's Secret Fashion Show 2024. She also showcased the three singles on the Lisa Fan Meetup in Asia 2024 tour, which comprised five shows between November 11 and 19. On New Year's Eve, Lisa performed "Rockstar", "New Woman", and the "Santa Baby" remix of "Moonlit Floor (Kiss Me)" as a headliner for Amazing Thailand Countdown 2025 in Bangkok. She performed songs from Alter Ego at the Coachella Valley Music and Arts Festival on April 11 and 18, 2025. ==Critical reception==

Alter Ego generally received mixed reviews from critics. Shaad D'Souza of The Guardian also found fault with Alter Ego being packed with multiple styles and guests artists, opining that the collaborators stand out more in the album than Lisa herself. In contrast, NME Crystal Bell noted that Lisa's best works on Alter Ego stemmed from her collaborations; however, she criticized the album as a whole to be a project that embraced variety, spectacle, and sonic experimentation rather than cohesion, artistic vision, or deeper insight into Lisa's identity. In a mixed three-star review for The Times, Will Hodgkinson contextualized the album as a result of K-pop's rigorous training system, summarizing Alter Ego "ruthless efficiency" to be "a distillation of every popular style of modern times, repackaged and scrubbed up for an audience who like their idols flawless and impenetrable". Pitchfork Joshua Minsoo Kim negatively labeled the album as "the most generic embodiment of a pop star", criticizing its lack of depth. Another negative review by Ed Power for The Irish Times reiterated criticisms of the album's lack of personality and identity. ==Accolades==

In South Korea, Alter Ego charted at number six on the Circle Retail Album Chart, while charting at number seventeen on the monthly chart. In the United States, Alter Ego debuted at number seven on the Billboard 200, earning 45,500 album-equivalent units in its first week of release. The sum included 28,000 album sales, 16,500 streaming equivalent albums (from 23.12 million on-demand official streams), and 1,000 track equivalent albums. With this, Lisa earned the top debut of the week and became the second Blackpink member to achieve a solo top-ten album after Rosé's Rosie (2024). Alter Ego debuted at number one on the Billboard Top Album Sales chart, making Lisa the second Blackpink member to enter the top ten as a soloist after Rosie hit number three in 2024. It marked her first number-one solo album on the chart and her third overall after Blackpink's The Album (2020) and Born Pink (2022). It also debuted at number 31 on the Billboard Top Streaming Albums chart. ==Track listing==

Credits adapted from album liner notes and Tidal for the digital bonus tracks. • "Moonlit Floor (Kiss Me)" contains an interpolation of "Kiss Me", written by Matt Slocum and performed by Sixpence None the Richer. ==Personnel==

Credits adapted from Tidal. Musicians • Lisa – vocals (all tracks) • Doja Cat – vocals (track 1) • Raye – vocals (track 1) • Andrew Wells – bass, clavinet, guitar, piano, programming, synthesizer (track 1) • Demian Arriga – bongo bell, percussion (track 1) • Cassidy Turbin – drums (track 1) • Eli Goss – piano (track 1) • James Burkholder – strings (track 1) • Victor Le Masne – strings (track 1) • Elle Campbell – background vocals (track 3) • Ilya – bass, drums, percussion, programming, background vocals (tracks 4, 5); synthesizer (track 4); keyboards (track 5) • Rob Knox – bass, drums, percussion, programming, synthesizer (track 4) • Abby Keen – background vocals (track 4) • Max Martin – bass, drums, keyboards, programming (track 5) • Rosalía – vocals (track 5) • Doris Sandberg – background vocals (track 5) • Tove Lo – background vocals (track 5) • Tove Burman – background vocals (track 5) • Future – vocals (track 6) • Alice Kang – background vocals (track 6) • Chase Johnson – background vocals (track 6) • Chloe Donovan – background vocals (track 6) • JJ Joe – background vocals (track 6) • Jaeyoung Lee – background vocals (track 6) • Kuk Harrell – background vocals (track 6) • Tonianne Tartaro – background vocals (track 6) • Megan Thee Stallion – vocals (track 7) • Carly Gibert – background vocals (track 7) • Rykez – bass, guitar, keyboard, synthesizer (track 8) • Sarah Troy – background vocals (track 8) • Tyla – vocals (track 9) • Ojivolta – programming, bass, drums, keyboards (track 10) • Shintaro Yasuda – programming, drums, keyboards (track 13) • her0ism – programming, guitar, keyboards (track 13) Technical • Serban Ghenea – mixing (tracks 1–5, 8, 10, 12) • Bryce Bordone – mixing assistance (tracks 1–2, 4–5, 8, 10, 12) • Rob Kinselski – mixing (track 3) • Eli Heisler – mixing assistance (track 3) • Ruby Smith – mixing assistance (track 3) • Patrizio Pigliapoco – mixing (track 6) • Fredrico Giordano – mixing assistance (track 6) • Ignacio Portales – mixing assistance (track 6) • Manny Marroquin – mixing (tracks 5, 7, 11) • Leondro Hidalgo – mixing (track 9) • Aidan Duncan – mixing assistance (track 9) • Serge Courtois – mixing (track 13) • Randy Merrill – mastering • Andrew Wells – engineering (track 1) • Jon Yeston – engineering (track 1) • Sam Holland – engineering (track 5) • Alex Robinson – vocal engineering (track 1) • Fermin Suero Jr. – vocal engineering (tracks 1, 4) • Jelli Dorman – vocal engineering (tracks 1–3, 5–13) • Johnny Breakwell – vocal engineering (track 1) • David Rodriguez – vocal engineering (track 5) • Miguel Correa – vocal engineering (track 6) • Austin Jux-Chandler – vocal engineering (track 9) • Kuk Harrell – vocal production • Quentin Andrianasitera – engineering assistance (track 1) • Anthony Vilchis – engineering assistance (track 5), mixing assistance (tracks 7, 11) • Trey Station – engineering assistance (track 5), mixing assistance (tracks 7, 11) • Zach Pereyra – engineering assistance (track 5), mixing assistance (tracks 7, 11) • Chad Kitchens – additional engineering (track 6) ==Charts==

Weekly charts Monthly charts Year-end charts == Certifications ==