New Woman (song)

After departing from her label YG Entertainment for solo activities, Lisa established her own artist management company called Lloud in February 2024 and signed with RCA Records to release solo music in partnership with Lloud in April. She released her first single under Lloud and RCA Records, "Rockstar", on June 28. On August 2, Lisa began teasing a follow-up release to "Rockstar" by posting a snippet that featured her in pink hair with a star-shaped pendant around her neck. Three days later, Lloud posted a second teaser with the same audio showing a titled silver star in front of a pink cloudy sky with the words "coming soon" followed by a rotating silvery rose and the text "LALISA ______." The blank space as well as the rose led fans to speculate that the song would be a collaboration with Spanish singer Rosalía. The two artists had previously expressed their admiration for one another in interviews, with Rosalía calling herself a fan and praising Lisa's dancing, and Lisa praising Rosalía's Spanish cultural influences in her music. They officially announced the collaboration on August 6, revealing its title "New Woman" and its release date of August 15 at 8 p.m. ET. The announcement was accompanied by the single's cover art, which depicts Lisa and Rosalía staring sensually at the camera in their sunglasses, the former in a leather corset and jacket and the latter in a furry pink coat. "New Woman" serves as Lisa's second single from her upcoming solo album after "Rockstar", and Rosalía's first single of the year following her collaborations with Rauw Alejandro on the EP RR and Björk on the single "Oral", both released in 2023. ==Composition and lyrics==

Lisa, Rosalía Vila Tobella, Tove Burman, Tove Lo, Ilya, and Max Martin wrote "New Woman", and the latter two produced the track. Tove Lo is also credited as a background vocalist. "New Woman" is a "Y2K-inspired" pop and electronic song with trap sonorities that runs for 3 minutes. Incorporating "industrial-styled bass, synth, and drums with filtered vocals and CD-scratching techniques in the mix", it was described as a "dance-pop anthem with a feminist flare". The song starts with Lisa singing about "walking through fire to rediscover she is a 'New Woman' with a 'revved up aura'". The two women trade verses as they step into their power, "shedding the past to embrace their evolved, untouchable selves." ==Critical reception==

NMEs Crystal Bell commended "New Woman" as a "sleek, pulsating celebration of reinvention" and Alter Egos "standout moment", showing the "electrifying" results when Lisa "locks into a sound and a statement" on the album. Bell also praised the music video as it "amplifies the song's allure" with its depiction of Lisa as a "force of nature". In its review, Screen Rant singled out "New Woman" as the "strongest" track of the album due to its "presenting both women in their own light with the juxtaposition of their verses coming together beautifully in the last chorus." Likewise, The Skinnys Rhys Morgan celebrated the "drumtight laidback Max Martin production" as well as Rosalía's "sharp" cameo for "adding some friction and bite." Robin Murray of Clash described the track as a "a real statement of feminine pop energy". Pitchfork Joshua Minsoo Kim noted that hearing Rosalía "glide in Spanish" made it "glaringly obvious" that Lisa should have explored different languages on the album such as Thai. However, Ed Power of The Irish Times derided the song as a "chemistry-lacking collaboration" that "sits in a state of inert indifference." Rolling Stone declared "New Woman" the 70th best song of 2024 and opined that it "bangs in a late-Nineties teen-pop mode", praising the "none-more-Swedish beats" for recalling the MTV Total Request Live era and the music video that "eroticizes flip phones and fax machines." Similarly, NME named the song the 24th best K-pop song of 2024 and stated that Lisa came "guns blazing" and that all parts of the track effortlessly combine into "one of the most intoxicating fares of the year." They lauded the "artful airiness of the pre-chorus" that "flexes Lisa’s vocal chops" in a way that YG Entertainment underused, as well as Rosalía's "charismatic" feature. On the other hand, Varietys Thania Garcia called it one of the worst songs of 2024 and described it as a "collaboration that sounds great in theory, but fails in practice." She praised Lisa and Rosalía individually as "exceptional vocalist[s]" and "virtuosos" but felt that the song was "disjointed" as if the artists recorded their parts separately. ==Accolades==

"New Woman" peaked at number 15 on the Billboard Global 200 dated August 31, 2024. The song charted on the Global 200 for seven weeks and the Global Excl. US for ten weeks. In the United States, "New Woman" debuted at number 97 on the Billboard Hot 100, becoming Lisa's fourth entry on the chart as a soloist. She became the first female K-pop soloist in history to have four songs enter the chart, and tied J-Hope, Suga, and V as the K-pop artists with the seventh-most chart entries, only behind BTS, her group Blackpink, Jungkook, Jimin, Psy, and NewJeans. ==Music video==

symbol. An accompanying music video for "New Woman" was uploaded to Lloud's YouTube channel simultaneously with the single's release. The video was directed by Dave Meyers and filmed in Los Angeles. It garnered over 24 million views within the first 24 hours of release, ==Promotion and live performances==

The day of the song's release, Lisa appeared as the first guest on the third season of Lee Young-ji's talk show Not Much Prepared on YouTube. On September 11, Lisa made her debut live performance of "New Woman" at the 2024 MTV Video Music Awards. She also performed the song as a headliner for the Global Citizen Festival, which took place on September 28.{{Cite magazine|last=Saulog|first=Gabriel|title=LISA Announces New Single "Moonlit Floor" Following Global Citizen Music Festival Performance ==Credits and personnel==

Credits adapted from the liner notes of Alter Ego. Recording • Recorded at Paradise Sound Recording (Los Angeles, California), Conway Recording Studios (Los Angeles, California), and Legend Music Studio (Phuket, Thailand) • Engineered at Conway Studios (Los Angeles, California) • Additional recording at MXM Studios (Stockholm, Sweden) • Rosalía vocals engineered at Electric Lady Studios (New York City) • Mixed at MixStar Studios (Virginia Beach, Virginia) • Rosalía vocals mixed at Larrabee Studios (North Hollywood, California) • Mastered at Sterling Sound (New York City) Personnel • Lisa – vocals, songwriter • Rosalía – featured vocals, songwriter • Max Martin – songwriter, producer, programming, arrangement, drums, bass, keyboards • Ilya Salmanzadeh – songwriter, producer, programming, arrangement, drums, bass, keyboards, background vocals • Tove Lo – songwriter, background vocals • Tove Burman – songwriter, background vocals • Doris Sandberg – background vocals • Kuk Harrell – vocal producer • Jelli Dorman – vocal engineer • Sam Holland – engineer • David Rodriguez – vocal engineer • Serban Ghenea – mix engineer • Manny Marroquin – mix engineer • Bryce Bordone – assistant mix engineer • Anthony Vilchis – mix assistant • Trey Station – mix assistant • Zach Pereyra – mix assistant • Randy Merrill – mastering engineer ==Charts==