Maya Higa founded Alveus in February 2021, with a 21-hour-long live stream to raise initial capital to fund the sanctuary. The live stream raised over $500,000, with donations over $100 receiving a metal leaf that would be displayed at Alveus. An auction was also held during the stream that included a pair of loafers from
T-Pain and an hour with streamer
Shroud, which was won by
Ludwig Ahgren with a $53,000 donation. Alveus continues to use the live streams on Twitch as their main way to educate their audience on conservation and to raise funds to continue operating. Alongside accepting donations at any time on the stream, they also host many dedicated fundraising events, such as their 2022 Art Auction which sold off paintings created by the ambassadors at the sanctuary for donations, raising over $40,000 during the single event. Other
content creators also help to raise funds for Alveus, either through collaboration streams at Alveus or through dedicated fundraising events for Alveus. At
DreamHack Atlanta 2022, Ludwig raised $315,000 during his 50-hour-long glass box stream, with 50% of that being donated to Alveus. Fellow streamers Britt and Malena held a fundraising live stream for Alveus in November 2022 and raised over $20,000 for the sanctuary, during a period of time where Higa had stepped away from streaming. In April 2023, the new CEO of Twitch,
Dan Clancy, visited Alveus to meet the staff and ambassadors. Clancy also donated his first month of earnings from his personal Twitch stream to Alveus. In February 2024, the Twitch channel was nominated for Best Shared Channel at the
2023 Streamer Awards. In September 2024, during the opening ceremony of the semi-annual
TwitchCon event, Twitch announced a donation of $100,000 to Alveus Sanctuary. Higa announced an expansion of Alveus Sanctuary into the Alveus Research & Recovery Institute (ARRI) on October 19, 2025. The Institute will focus on conservation breeding programs for
Red Wolves and
Mexican Gray Wolves, which are critically endangered. Alveus raised $1 million through direct donations in the 3 days following that announcement, and announced a second fundraiser immediately after. Donors of $100 will have their Twitch usernames displayed on two murals at ARRI. ==Conservation and education efforts==