When a company establishes an ADR program, it must decide what exactly it wants out of the program, and how much time, effort, and other resources they are willing to commit. For this reason, there are different types of programs, or facilities, that a company can choose.
Unsponsored ADRs Unsponsored shares trade on the
over-the-counter (OTC) market. These shares are issued in accordance with market demand, and the foreign company has no formal agreement with a depositary bank. Unsponsored ADRs are often issued by more than one depositary bank. Each depositary services only the ADRs it has issued. Since the company is not formally involved in an unsponsored issue, the motivation of the company to list overseas is irrelevant for unsponsored programs. Instead, the dynamics of this market is determined by the incentive structure of three types of players: holders of the securities on-shore, the investors in depository receipts off-shore and the intermediaries (depository banks and exchanges).
Sponsored Level I ADRs ("OTC" facility) Level 1 depositary receipts are the lowest level of sponsored ADRs that can be issued. When a company issues sponsored ADRs, it has one designated depositary who also acts as its
transfer agent. A majority of American depositary receipt programs currently trading are issued through a Level 1 program. This is the most convenient way for a foreign company to have its equity traded in the United States. Level 1 shares can only be traded on the OTC market and the company has minimal reporting requirements with the
U.S. Securities and Exchange Commission (SEC). The company is not required to issue
quarterly or
annual reports in compliance with
U.S. Generally Accepted Accounting Principles (GAAP). However, the company must have a security listed on one or more stock exchanges in a foreign jurisdiction and must publish in English on its website its annual report in the form required by the laws of the country of incorporation, organization, or domicile. Companies with shares trading under a Level 1 program may decide to upgrade their program to a Level 2 or Level 3 program for better exposure in the United States markets.
Sponsored Level II ADRs ("Listing" facility) Level 2 depositary receipt programs are more complicated for a foreign company. When a foreign company wants to set up a Level 2 program, it must file a registration statement with the SEC and is under SEC regulation. In addition, the company is required to file a
Form 20-F annually. Form 20-F is the basic equivalent of an annual report (
Form 10-K) for a U.S. company. In their filings, the company is required to follow U.S. GAAP standards or the
International Financial Reporting Standards (IFRS) as published by the
International Accounting Standards Board (IASB). The advantage that the company has by upgrading their program to Level 2 is that the shares can be listed on a U.S. stock exchange. These exchanges include the
New York Stock Exchange (NYSE),
NASDAQ, and the
NYSE MKT. While listed on these exchanges, the company must meet the exchange's
listing requirements. If it fails to do so, it may be delisted and forced to downgrade its ADR program.
Sponsored Level III ADRs ("offering" facility) A Level 3 American Depositary Receipt program is the highest level a foreign company can sponsor. Because of this distinction, the company is required to adhere to stricter rules that are similar to those followed by U.S. companies. Setting up a Level 3 program means that the foreign company is not only taking steps to permit shares from its home market to be deposited into an ADR program and traded in the United States; it is actually issuing shares to raise capital. In accordance with this offering, the company is required to file a
Form F-1, which is the format for a
prospectus for the shares. They also must file a
Form 20-F annually and must adhere to U.S. GAAP standards or IFRS as published by the IASB. In addition, any material information given to shareholders in the home market, must be filed with the SEC through
Form 6-K. Foreign companies with Level 3 programs will often issue materials that are more informative and are more accommodating to their U.S. shareholders because they rely on them for capital. Overall, foreign companies with a Level 3 program set up are the easiest on which to find information. Examples include
Vodafone,
Petrobras, and China Information Technology, Inc. (CNIT).
Restricted programs Foreign companies that want their stock to be limited to being traded by only certain individuals may set up a restricted program. There are two SEC rules that allow this type of issuance of shares in the United States: Rule 144-A and Regulation S. ADR programs operating under one of these two rules make up approximately 30% of all issued ADRs.
Privately placed (SEC Rule 144A) ADRs Some foreign companies will set up an ADR program under
SEC Rule 144A. This provision makes the issuance of shares a
private placement. Shares of companies registered under Rule 144-A are
restricted stock and may only be issued to or traded by
qualified institutional buyers (QIBs). U.S. public shareholders are generally not permitted to invest in these ADR programs, and most are held exclusively through the
Depository Trust & Clearing Corporation, so there is often very little information on these companies. Characteristics include: • It is a secured security. • A fixed rate of interest is paid. • Can be converted into multiple shares.
Offshore (SEC Regulation S) ADRs The other way to restrict the trading of depositary shares to U.S. public investors is to issue them under the terms of
SEC Regulation S. This regulation means that the shares are not, and will not be registered with any U.S. securities regulation authority. Regulation S shares cannot be held or traded by any "U.S. person" as defined by SEC Regulation S rules. The shares are registered and issued to offshore, non-U.S. residents. Regulation S ADRs can be merged into a Level 1 program after the restriction period has expired, and the foreign issuer elects to do this. ==Sourcing ADRs==