In July 2023, Savage embarked on a concert tour with Canadian rapper and singer
Drake, named the
It's All a Blur Tour, during which the latter stated that both him and Savage were working on their respective solo studio albums. On August 7, Savage took to
Twitter to state that "it's time", seemingly teasing the album. After embarking on a solo headlining tour in November 2023, Savage headlined his first show in London, England, at
the O2 Arena, where he stated that his "album finna drop" and told his fans to "get ready". In December 2023, billboards and banners began to appear, further adding to the promotion of the album and further building its anticipation. On January 8, 2024, Savage announced that a
biopic film about himself titled
American Dream: The 21 Savage Story, starring himself along with
Donald Glover and
Caleb McLaughlin, would be released on July 4. On the same day, Savage posted the film's trailer on his official
YouTube channel, previewing a track from the album in the process, and announced that the music inspired by the film was available for pre-order. Just a day later, on January 9, Savage took to his social media to post the album's official cover art and announced that it would be released three days later. Five days earlier, the official music video for the former was also released alongside the album. The second single, "Née-Nah", a collaboration with Travis Scott and Metro Boomin, was sent to US rhythmic radio on January 23, 2024. The third and final single, "Prove It", a collaboration with Summer Walker, was sent to US rhythmic radio on June 4, 2024. ==Critical reception==