The cocktail was first served in creator
Gaspare Campari's
bar, Caffè Campari in
Milan. In the 1860s, an
American man, who was under the impression that Campari was a
long drink, ordered it, hated it, and said it would be better served iced and
fizzy. He ordered a Campari and
soda which became too
bitter; after a few iterations he and the esteemed bartender decided on
Vermouth as the perfect blend. It is the direct descendant of the "Milano-Torino" which consisted of Campari, the bitter
liqueur from
Milan (Milano) and
Punt e Mes, the vermouth from
Turin (Torino) but lacked soda water. This drink was itself a descendant of the "Torino-Milano", a concoction consisting of equal parts Campari and Amaro Cora. ==In popular culture==